Government regulation of community sport sponsorship particularly target gambling and the fast-food sectors may not be as crucial as perceived according to Robert Honan, founder of the Community and Club Collective.
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
The Alcohol Beverages Advertising Code (ABAC) will release specific guidelines for sponsorships later this year according to CEO Jayne Taylor.
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