Sponsorship information for:

  Information on major sport broadcast deals.

Sport or League Broadcaster Start End Value total Value / year Comments
National Rugby League Nine, FOX and Telstra 2018 2022 $1.9 billion $380 million
National Rugby League (Free to air) Nine Network 2018 2022 $925 million $185 million New deal currently being negotiated
National Rugby League (Pay TV) Fox Sports 2017 2027 $775 million $155 million Recently extended
National Rugby League (Digital Rights) Telstra 2018 2022 $200 million $40 million
AFL Seven, FOX & Telstra 2017 2022 $2.5 billion $418 million 67% larger than previous Broadcast deal
AFL (Free to air) Seven Network 2017 2022 $840 million $140 million
AFL (Pay TV) Fox Sports 2017 2022 $1.3 Billion $216 million
AFL (Digital Rights) Telstra 2017 2022 $600 million $100 million
Rugby Australia Fox Sports 2015 2020 $285 million $57 million New deal commencs July 3rd
A-League (free to air) ABC 2019 2021
A-League (Pay TV) Fox Sports 2017 2023 $346 million $57 million
Big Bash League Seven Network 2018 2024 $420 million $70 million
Seven trying to sell rights to ease COVID downturn
Cricket Australia Seven and Fox 2018 2024 $1.2 billion $200 million All Broadcast Rights
Cricket Australia (Free to air) Seven Network 2018 2024 $450 million $75 million
Cricket Australia (Pay TV) Fox Sports 2018 2024 $750 million $125 million includes digital rights
National Basketball League SBS 2019 2021
Australian Open (Golf) Seven Network
Australian Open (Tennis) Nine Network 2018 2023 $300 million $60 million for all of Tennis Australia broadcast rights
Suncorp Super Netball Nine Network 2017 2021
Nine and Netball Australia have a profit-share deal for advertising revenue
Supercars Seven and Fox Sports 2021 2026 $200 million $40 million Value is for both free to air and pay tv deals (Foxtel, Foxtel GO, and Kayo)
Updated June 2020