Latest Headlines | Australian Sport & Sponsorship News

Demons’ LEGO play underlines family-friendly direction

The AFL’s Melbourne Football Club has renewed its partnership with LEGO Australia as it increases focus on younger fans.
ESA survey finds significant inclusion gaps in sponsorship sector

The European Sponsorship Association (ESA) has released new data showing that 71% of ethnic-minority professionals in the sector feel they are treated differently at work. The findings have prompted the association to launch new tools aimed at improving workplace culture.
Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.
TLC Healthcare boosting sponsorship spend, but only focus is community

TLC Healthcare has ramped up its community sports sponsorship ambitions by appointing the Partner Group.
Eels, Budget up for NRLW boost

The Parramatta Eels have signed Budget Car & Truck Rentals to take branding on the back right spot of its NRLW playing shorts.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Apparel Partner
RIO Sound & Vision
	Nutrition Partner

	Seltzer and Vodka Partner
	Seltzer and Vodka Partner
More Telecom	Major Partner
	Major Partner
	Official Partner







	Presenting Partner
	Suiting Partner
Aitken Partners	Legal Partner
Aitken Partners	Legal Partner
	Wagering Partner
	Government Partner
	Major Partner
	Major Partner
Black Hawk	Partner
	Partner
	Premier Partner

Sponsorship information for:

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Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

Demons’ LEGO play underlines family-friendly direction

ESA survey finds significant inclusion gaps in sponsorship sector

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

TLC Healthcare boosting sponsorship spend, but only focus is community

Eels, Budget up for NRLW boost

Recent sponsorship database changes

Sponsorship News Highlights - 7 December, 2025

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?