17 Sep 2025 01:52am
OnDeck Australia will sponsor the bp Adelaide Grand Final to link its Lightning Loans brand with one of the nation’s top motorsport events.
It will be held from 27 to 30 November on the Adelaide Parklands street circuit and is expected to attract more than 250,000 fans.
The partnership includes trackside signage and broadcast integration, giving the lender exposure to both the on-site crowd and a national television audience.
Organisers say the event has a strong following among small business owners and sole traders which aligns with OnDeck’s customer base.
The sponsor’s chief executive, Cameron Poolman said, “As a small business lender, we know the value of putting our pedal to the metal.”
“The bp Adelaide Grand Final is the perfect backdrop to showcase the speed and simplicity of [our] lending products including our Lightning Loans.”
South Australian Motor Sport Board commercial manager, Rebecca Lawson added, “OnDeck’s focus of backing small businesses aligns perfectly with the energy and drive of our event.”
“We’re proud to be the platform for their biggest brand campaign yet.”