Entertainment / Festival Related

Archie Rose leverages cultural partnerships across Australia

Growing distillery Archie Rose has partnered with more than 25 cultural organisations across Australia in the last 18 months, generating significant awareness for the relatively new brand and pushing sales up to five times the investment, according to Victoria Tulloch, head of marketing.

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Melbourne’s White Night Reimagined smashes 2018 results

Melbourne’s 2019 White Night event, renamed White Night Reimagined, has attracted a record 718,000 attendees, up from 620,000 last year, and delivered better metrics for its new and returning partners, according to the event’s artistic director, David Atkins.

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