China Southern Airlines extends support for Young Artist Exchange; ANZ extends longstanding partnership with Tennis Australia.
Finn Bradshaw, the architect of Cricket Australia's digital strategy, is set to move to a new senior role overseeing Tennis Australia's growing digital operations.Read more
Infosys chief, Andrew Groth, says the global technology giant's partnership with Tennis Australia will serve as a proving ground for how big data and technology can combat disruption and improve customer engagement.
Cosmetics brand Garnier has praised the first year of its new partnership with the Australian Open, which delivered results way ahead of its expectations, according to marketing manager, Alexandra Shadbolt.Read more
Kia's huge Australian Open sponsorship investment has cemented its appeal with tennis fans, according to new research which has found the car-maker is the brand most associated with the grand slam by a wide margin.Read more
Infosys has gone all-in to activate the first year of its Australian Open partnership, installing augmented and virtual reality stations and creating new data and analytics tools.Read more
Tennis Australia has signed new partnerships with Uber and Treasury Wine Estates and renewed ties with several existing brands as the 2019 Australian Open gets underway in Melbourne.Read more
Vegemite marketing manager Matt Gray says the iconic brand is thinking smarter and more creatively about activating its Australian Open alliance, its largest-ever sporting sponsorship.Read more
Vegemite will "dial up" its Australian Open sponsorship after renewing as the official ballkid partner of the grand slam, which has also agreed a new partnership with a French sunscreen maker.Read more
Garnier has agreed a multi-year alliance with the Australian Open tennis grand slam, with Bastion EBA winning a competitive pitch to activate the new sponsorship.Read more