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The Melbourne Royal Show has unveiled a comprehensive sponsorship line-up for its 2024 event which organisers say ensures enhanced visitor experiences.

Coca-Cola returns as principal partner with its Eat Street activation, which will showcase  top food and beverage vendors, including Ebby, Mr Miyagi and Chimnutz.

Metro Trains Melbourne will continue as transport partner, running its free miniature railway rides for children. Additionally, it will provide increased services to and from Showgrounds Station.

Another returning sponsor, Sushi Hub will debut the new Superdog Spectacular, a 30-minute show featuring trained animals performing in “extreme” dog sports.

Spotlight also remains a key supporter, covering art, craft and cookery competitions – a staple of the show.

The Nine Network is media partner and will anchor in the 9News Local Heroes and Lifestyle Pavilion. There visitors can record their own news bulletins, meet TV personalities and compete for prizes.

PURA continues its support, sponsoring the Milking and Sheep Shearing Shows, as well as providing classic milkshakes in the Gourmet Pantry and Cellar.

Wonderpies, created by Chef Ray Capaldi, returns as the pastry supplier, providing its products under the iconic Wonder Pie in the Sky.

St Remio will be coffee supplier, ensuring quality caffeine hits are available.

Kubota Australia, LifeWise Pet Nutrition, Cirka, and Select Event have also reaffirmed their sponsorship roles, while Racing Victoria Off The Track returns as major partner to the Melbourne Royal Horses in Action Competition. Agriculture Victoria is government partner again.

National Storage and Gumbuya World join the sponsor roster for the first time.

The former will back the home and leisure pavilion, and Gumbuya World will manage the kids carnival, both new attractions at the event.

Community partnerships make an appearance with BACKPACKS 4 VIC KIDS named as charity partner. It will provide essential items to displaced children, restoring dignity and self-worth.

Additionally, Sunflower Friendly will support patrons with non-visible disabilities by offering a safe and inclusive experience at the show.

Melbourne Royal executive GM, experience and commercial, Hannah von Bibra expressed thanks to continuing and new sponsors.

The Melbourne Royal Show will run from 26 September to 6 October with 12 hours of activities and entertainment daily.

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