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Sponsorship Resources

See who sponsors whom. Compare audiences. Find your next opportunity. Explore the charts, data and research available with your Sponsorship News subscription.

Explore the resources Available in the Sponsorship Resources menu.

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Excerpt from the AFL sponsorship chart, showing clubs and their sponsors

Sponsorship landscape

Major Codes Sponsorship Charts

See the sponsors behind the major sporting codes, with club partnerships and sponsorship categories set out in one place.

Actual sponsor and club pairings from the Financial Services and Insurance category chart

Brands & sporting codes

Category & Sportcode Charts

Explore sponsorship by business category or sporting code. See which brands are active and which organisations they support.

Excerpt from All Codes X Followers, June 2026, comparing AFL, NRL and BBL audiences

Audience comparisons

Club Social Media Standings

Compare the social media followings of clubs and codes. Explore the standings to put digital audience size into context.

Excerpt from the AFL broadcast deals table, showing broadcasters, agreement dates and rights values

Media & rights

Broadcast Deals

Look up broadcast agreements across sporting codes, including broadcasters, contract periods and reported rights values.

Women's football players celebrating, from the resource article on sponsorship gains and women's sport

Research & evidence

Sponsorship Research

Explore research coverage on sponsorship, audiences and industry trends, including the commercial growth of women's sport.

Actual SNData map showing weekly income by Australian postcode, using ABS data

Mapped metrics & insights

SNData

Explore postcode-level ABS data with interactive maps and insights. Understand local communities and identify potential sponsorship markets.

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