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Does Australian GP naming rights churn make sense?

Tuesday, 22 Sep 2026 09:34am

The Australian Grand Prix’s frequent naming rights changes raise a question for Formula 1 and its sponsors.

Century explains value of hospitality and exclusivity in Supercars renewal

Tuesday, 22 Sep 2026 09:33am

Century Batteries says multi-day customer hospitality and category exclusivity were key benefits of its Supercars sponsorship when it extended to the end of the 2030 motor racing series.

Tasmania JackJumpers fans bound to benefit from Mega Rewards deal

Tuesday, 22 Sep 2026 09:32am

Mega Rewards has expanded its basketball sponsorship portfolio to add the Tasmania JackJumpers.

Brisbane Bullets fans get to play newest NBA 2K virtual game before real-time matches

Tuesday, 22 Sep 2026 09:31am

NBA 2K will activate at every Brisbane Bullets home game during NBL27.

Snap Fitness doubles down on basketball backing, adding NZ Breakers, Sydney Flames to Kings, United deals

Monday, 21 Sep 2026 09:34am

Snap Fitness has signed new basketball sponsorships with the New Zealand Breakers and Sydney Flames at the same time as renewing with the Sydney Kings and Melbourne United.

Carbon Savers signs to stamp its decal Melbourne United court

Monday, 21 Sep 2026 09:33am

Melbourne United has secured backing from Carbon Savers that will receive on-court branding for the upcoming season.

Sea Eagles, Manly Fast Ferry extend voyage of collaboration to benefit members

Monday, 21 Sep 2026 09:32am

Manly Fast Ferry will remain as the Sea Eagles club’s membership partner for a further two NRL seasons.

Sponsorship News Highlights - 20 September, 2026

Monday, 21 Sep 2026 09:31am

Saturday night NBL games on TV set to boost summer advertising – Nine

Friday, 18 Sep 2026 09:38am

Nine plans to use its NBL broadcasts to attract new advertisers reaching out to younger male viewers over summer.

Birdcage planning well advanced as VRC reports 12% Oaks Day hospitality growth ahead of Melbourne Cup

Friday, 18 Sep 2026 09:37am

The Victoria Racing Club (VRC) has claimed a 12% year-on-year increase in Birdcage corporate hospitality revenue for the Crown Oaks Day ahead of the 2026 Melbourne Cup Carnival.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

Music perks have potential to boost sponsor loyalty programs – Live Nation

Thursday, 17 Sep 2026 09:42am

Live Nation research has found 91% of Australian live music fans would join or switch loyalty programs to access concert-related benefits.

Invictus Team Australia for Perth gets ongoing Austability backing

Thursday, 17 Sep 2026 09:40am

Austability has extended its support for Team Australia which initially covered the Invictus Germany Sports Festival in June.

Live Nation ANZ signs DoorDash to deliver right note to music fans

Friday, 04 Sep 2026 09:36am

DoorDash will use a new three-year Live Nation Australia and New Zealand partnership to reach music audiences at festivals, concerts and smaller venues.

Bulldogs join FSHD Squat Challenge at Accor Stadium tonight

Thursday, 03 Sep 2026 09:41am

The NRL’s Canterbury-Bankstown Bulldogs will give the FSHD Global Research Foundation a match night platform at this week’s home game against Brisbane Broncos.

Cancer Council, TAL team up to target youth on skin cancer risk

Wednesday, 02 Sep 2026 09:32am

TAL has added skin cancer prevention to its Health for Life program through a Cancer Council partnership targeting younger Australians.

Melbourne Symphony Orchestra anniversary to blossom LVLY deal

Monday, 24 Aug 2026 09:03am

The Melbourne Symphony Orchestra (MSO) has signed LVLY as florist partner for its 120th anniversary year.

Government unveils detail of watered-down gambling reforms

Friday, 21 Aug 2026 09:52am

The federal government has announced its long-awaited gambling reforms in parliament.

Rural Aid counts more farm recovery volunteers as Alliance joins patrons

Thursday, 20 Aug 2026 09:03am

Allianz Australia has committed to a three-year Rural Aid partnership.

Rural Aid programs get full tanks again in Ampol extension

Tuesday, 18 Aug 2026 09:02am

Ampol has extended its backing for Rural Aid for three years.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

Feds streamline sponsorship protection in readiness for 2032 Olympics

Wednesday, 16 Sep 2026 09:34am

The federal parliament has passed laws allowing the sports minister to extend anti-ambush marketing protections to future major sporting events without requiring separate amendments to primary legislation.

Appeal refused: Lost sponsorship drives $2.84m Grand Prix concert damages

Wednesday, 16 Sep 2026 09:33am

The Victorian Court of Appeal has refused the Australian Grand Prix Corporation (APC) permission to challenge a $2.84 million damages award from the cancellation of a Robbie Williams concert in March 2020.

Josie Brown takes lead role at Hockey Australia while Crouch exits to SEN

Wednesday, 16 Sep 2026 09:31am

Hockey Australia (HA) has appointed Josie Brown as CEO but will lose chief commercial & digital officer Blair Crouch to SEN Teams.

M+C Saatchi shock – Aussie agency faces closure after buyout collapse

Thursday, 10 Sep 2026 08:54am

M+C Saatchi has abandoned a management buyout of its Australian and New Zealand advertising agency.

AXS gains ground rapidly as Ticketek restructures

Monday, 07 Sep 2026 09:34am

AXS has rapidly established itself as a major force in Australian ticketing after taking prominent venue contracts from Ticketek.

Four external advisers sought to make big commercial splash for Swimming Australia

Tuesday, 01 Sep 2026 09:31am

Swimming Australia is seeking up to four external commercial experts to advise its board and executive as it seeks new revenue streams.

Gemba probe finds women’s sport delivers stronger sponsor consideration

Friday, 28 Aug 2026 09:05am

Women’s sport and entertainment can generate stronger brand consideration among engaged fans than those in men’s properties according to new Gemba research.

Existing gambling deals are big test for rights holders in meeting new rules

Tuesday, 25 Aug 2026 09:04am

Sporting organisations are seeking clarity on whether options, rebranding and other changes to existing wagering sponsorships could cost them protection under Australia’s new gambling advertising laws.

Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Friday, 21 Aug 2026 09:53am

Australia’s sponsorship market has softened over the past two months with brands taking longer to make decisions according to Ryan Sanderson.

Bastion combines BUNTIN US operations to offer more services

Friday, 21 Aug 2026 09:51am

Australian agency Bastion has merged its US business with Nashville’s BUNTIN.

More industry/people related articles

Sponsor	Type	Recipients
	Major Partner
	Principal Partner
	Principal Community Partner
	Principal Community Partner
	Foundation Major Partner + Coaches Partner
	Naming Rights
	Finance Partner
	Away Match Watch-Party Venue




	Supporting Partner
	Supporting Partner
	Petit Allegro Partner
	Support Partner
	Season Partner
	Season Partner
	Major Partner
	Supporting Partner
	Major Partner
	Supporting Partner
	Lead Partner
	Official Partner
	Official Partner
	Official Partner
	Major Livery Sponsor
	Official Partner
	Official Partner
	Major Partner

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