Sports Entertainment Group (SEG) has rebranded its athlete management business.
Hoops Capital has signed a multi-year deal with Foot Locker to sponsor the Sydney Kings and Flames basketball teams from the 2025/26 season.
The Brisbane Lions beat the Geelong Cats in front of a sold-out Melbourne Cricket Ground on Saturday, capping a grand final week that featured record attendance and extensive brand activity from AFL partners.
Budget Direct signed with the Perth Bears as first major commercial partner because the franchise would capture attention in Western Australia and beyond, Auto & General chief growth officer Jonathan Kerr told Sponsorship News.
Ledger has appointed rugby stars Angus Crichton, Drew Mitchell and Matt Giteau as Australian brand ambassadors to promote the local launch of its crypto security and self-custody services.
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