Latest Headlines | Australian Sport & Sponsorship News

Dragons’ Las Vegas jersey made quick move to top merch item after design makeover

The St George Illawarra Dragons’ Las Vegas jersey demonstrates how clubs can integrate sponsor branding into a design that fans wanted to wear according to Ryan Ellul.
Pulling on heritage jerseys opens new fan engagement opportunities – Ellul

Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.
Clubs should rethink jersey design as sponsor integration comes under scrutiny – Sport Design Australia

Clubs are under pressure to integrate sponsor logos more carefully into jersey designs as fans become more selective about the merchandise they buy, according to Ryan Ellul.
AFL marks new season with strengthened sponsor roster

The AFL has listed its new sponsorships and renewals for the 2026 Premiership season.
CyberCX adds AFL and AFLW to protected sports portfolio

CyberCX has signed with the AFL and AFLW and will deliver security services to the leagues.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Apparel Partner
	Apparel Partner
HELI	Senior Partner
	Premier Partner
	Apparel Partner
	Apparel Partner
	Premier Partner
	Supply Partner
	Supply Partner
	Partner
	safety car and course cars






	Wine Partner
	Platinum Partner


	Pharmacy, Health and Beauty Partner
	Beer Partner
	Renewable Energy Partner

	Naming Rights

	International Airline Partner

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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