The NRL’s Newcastle Knights and Coca Cola will deliver a halftime concert featuring local country music singer Morgan Evans at the Anzac Round match against the Penrith Panthers at McDonald Jones Stadium.
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Netflix has appointed Adam Hodge to its brand partnerships team covering Australia and New Zealand following his departure from the NRL’s St George Illawarra Dragons.
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Nine Entertainment and the National Basketball League (NBL) have signed a deal to bring weekly free-to-air coverage from the 2026/27 season.
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The Manly Warringah Sea Eagles have signed Employment Hero which is a first NRL deal for the HR software specialist.
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Victoria Racing Club (VRC) has signed a seven-year deal with Asahi Beverages which replaces a two-decade supply relationship with Lion at Flemington Racecourse.
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The AFL’s Port Adelaide Football Club has renewed Ray White as a Premier Partner for three years.
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The NRL’s St George Illawarra Dragons have joined SEDA Group to offer a new course for students seeking careers in sport.
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The Queensland Rugby Union (QRU) has partnered Gallipoli Medical Research (GMR) to support defence force veterans.
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The NRL’s Melbourne Storm has signed a partnership with the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation (WWCHAC) as the club pivots to rebuild its relationship with First Nations communities following recent controversies.
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The North Melbourne Football Club’s community arm has partnered with the AFL’s Marvel Stadium to create an employment pathway for young people.
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