Twilio points to AI as smart way to drive fan engagement
Twilio advises sporting bodies to investigate AI tools and customer data platforms to meet rising fan expectations ahead of the FIFA World Cup.
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VB’s prized private jet trip to Melbourne Origin match eyes mid-week marketing coup
Beer label VB and agency TGI Wildcard have launched a State of Origin game two promotion called VB Thirst Class.
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New Balance add Melbourne Demons to growing AFL sponsorship list
The Melbourne Football Club has signed New Balance as apparel partner to both its AFL and AFLW teams to 2028.
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Kleenheat warms up Fremantle deal by adding AFLW team
The Fremantle Football Club has expanded its Kleenheat sponsorship to cover the AFLW side.
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VICTA revs up to support Wests Tigers NRLW
Wests Tigers has signed VICTA to sponsor the club’s NRLW squad for three years.
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KFC has Canterbury-Bankstown’s back again to 2028
The Canterbury-Bankstown Bulldogs have signed KFC in a three-year sponsorship renewal.
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Sponsorship for this year’s Melbourne Royal Show already rising post restructure
The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.
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Bastion, Social Protect join to offer social media marketing protection
Bastion and Social Protect have launched a new safety solution to protect creator-led marketing via social media.
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St Andrews Beach Brewery raises glass to VAFA community league
The Victorian Amateur Football Association (VAFA) has added St Andrews Beach Brewery to its sponsor roster in a two-year deal.
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