Ford decelerates branding with Geelong Cats, Simonds Homes back fills the gap
Simonds Homes will replace Ford on the back of the Geelong Cats’ jumper from 2026.
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Shout out promo to Big Bash fans dubbed Let’s BBYELL launched by Cricket Australia
Cricket Australia (CA)is promoting the upcoming Big Bash Leagues seasons with a marketing campaign encouraging fans to get loud with the catch phrase Let’s BBYELL.
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Tangerine makes big call on domestic violence in Bendigo Spirit deal
Tangerine has expanded its basketball sponsorship portfolio in a new deal with WNBL club Bendigo Spirit.
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War Memorial partners Renewables Warehouse for sustainability
The Australian War Memorial has entered a partnership with Canberra-based Renewables Warehouse as it pursues sustainability arrangement will support the Memorial’s effort to reduce emissions and energy costs as part of its current redevelopment project.
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Perth Glory, APD Global join forces to ‘shape the future’
Perth Glory has signed APD Global as a Platinum Partner.
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Under Armour, ISC pull on apparel deal with Canberra Raiders
The NRL’s Canberra Raiders have appointed Under Armour as high-performance apparel partner from the 2026 season.
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KenoGO calls the numbers – sees value in Bowls Australia deal
Bowls Australia has landed a new sponsor in KenoGO for the upcoming Bowls Premier League (BPL22).
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VRC hails DiDi as rideshare partner to Melbourne Cup Carnival
The Victoria Racing Club (VRC) has appointed DiDi as rideshare partner to the upcoming Melbourne Cup Carnival.
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Australia Open chooses full glass of a2 Milk for 2026
The a2 Milk Company has signed with Tennis Australia to become dairy milk partner to the Australian Open (AO) from 2026.
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