The European Sponsorship Association (ESA) has released new data showing that 71% of ethnic-minority professionals in the sector feel they are treated differently at work. The findings have prompted the association to launch new tools aimed at improving workplace culture.
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Aitken Partners has signed with the Melbourne Football Club to provide legal services covering its AFL and AFLW programs.
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Snap Rentals has extended with the New Zealand Warriors for another two years.
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South Sydney Rabbitohs have named Dina Uniforms as the new suiting partner from 2026.
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Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.
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Brisbane Broncos have extended their National Storage deal during which the partners will celebrate a decade of collaboration.
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Sydney FC has signed South Ave as its seltzer and vodka partner for the current A-Leagues season.
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Australian Open (AO) organisers have expanded the tennis tournament’s MECCA deal for 2026.
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The Geelong Cats have signed JD Sports as an Elite Partner ahead of the 2026 AFL season.
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