Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.
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Mahindra Australia has extended with Volleyball Australia for three years covering the Los Angeles 2028 Olympic Games.
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The Netball World Cup Sydney 2027 local organising committee (LOC) has appointed agency Rifle to manage sponsorship sales for the tournament.
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The AFL’s Carlton Football Club has signed Maurice Blackburn as a Platinum Partner.
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Fiji Airways will sponsor the AFL’s Gold Coast SUNS and have signed a multi-year deal to become international airline partner.
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The AFL’s Hawthorn Football Club has signed CorePlus to equip its new high-performance facilities at the Kennedy Community Centre (KCC) in Dingley.
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Pont3 has appointed Yael Reed as head of partnerships to take charge of Sydney Marathon sponsorships as well as its broader events portfolio.
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The AFL’s Adelaide Football Club has reported a 34% increase in operating profit to $5.21m for the financial year ending October 2025.
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Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.
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