| Sponsor | Type | Recipients |
|---|---|---|
| Chemist Warehouse | Principal Partner | Bendigo Spirit WNBL |
|
Partner | Canberra Capitals WNBL |
| BentSpoke Brewing Co | Partner | Canberra Capitals WNBL |
| Reason Group | Major Partner | Canberra Capitals WNBL |
| ACT Government | Major Partner | Canberra Capitals WNBL |
|
Major Partner | Southside Flyers WNBL |
| Ford Motor Company | Partner | Southside Flyers WNBL |
| Mitsubishi Motors Aust | Partner | Adelaide Lightning WNBL |
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|
Major Partner | Adelaide Lightning WNBL |
| Alinta Energy | Major Partner | Perth Lynx WNBL (formerly West Coast Waves) |
| Rio Tinto Limited | Major Partner | Perth Lynx WNBL (formerly West Coast Waves) |
| Colonial Brewing Co. | Hero Partner |
|
| The Ville Resort - Casino | Hero Partner |
|
| Toyota Motor Corp |
|
|
| Deloitte Australia | Consulting Partner |
|
| ctrl:cyber | Naming Rights |
|
| Right2Drive |
|
|
| Little Zak’s Academy | Community Partner |
|
| Splash Bottle and Co |
|
|
| Solmech | Official Partner |
|
| Dabble | Major Partner |
|
| Theme Group |
|
|
| YETI |
|
|
| ANZ Bank | Banking Partner |
|
| Lightforce Australia | Lighting Partner |
|
| Lightforce Australia |
|
|
| Red Bull Australia Pty Ltd | Energy Drink Partner |
|
| Apex Steel Supplies |
|
|
| BMD Group |
|
|
| BMD Group |
|
The Activations Showcase conference in Melbourne recently hosted a session focusing on the evolution of brand strategies within motorsport, highlighting a significant shift from traditional brand exposure to immersive, hands-on activations.
Netball Australia (NA) has released a new 10-year strategic vision for netball to build community reach and achieve financial sustainability in the lead-up to its 2027 centenary.
MINI Australia has appointed ARIA chart-topping artist Meg Mac as its latest brand ambassador.
The National Basketball League (NBL) has reported a strong start to the season.
The Canterbury-Bankstown NRL club has secured several new deals and sponsor renewals for the 2025 season.
Garmin has renewed with the Noosa Triathlon to retain naming rights for an additional three years.
Sportsbet has launched a new humour-driven campaign for racing’s Spring Carnival.
Sponsorship News has analysed fintech brand Superhero’s recent sponsorship deals with AFL clubs Sydney Swans and Hawthorn and found them offering industry professionals early insights into upcoming sponsorship openings.
Experts at the Activations Showcase conference discussed how emerging technologies enhance brand activations, with a panel session focused on the benefits and challenges of integrating tech into experiential marketing.
Sydney Thunder has secured Chery as vehicle partner for the upcoming men’s and women’s Big Bash League seasons.
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