As we wrap up another strong year in sponsorship, I want to thank you for your continued support of Sponsorship News. Your readership and engagement allow us to keep delivering independent reporting and insight across the industry each week.
The St George Illawarra Dragons have signed JAC Motors in a deal that will place the car brand across NRL and NRLW matchday assets and member programs.
Ausure Insurance has partnered with Melbourne City to lift its national profile and expand its footprint in football with MD, Travis Hargreaves, saying the A-League represents strong growth potential due to rising junior participation and global reach.
Greenroom has reported an increase in sponsorship investment in community and mass-participation sports as brand marketers seek local engagement and measurable returns.
Tennis Australia (TA) has signed Nexo to back the Australian Open (AO) and Summer of Tennis events in 2026, linking the digital asset platform with major tournaments from January 2026.
Netball Australia has appointed Christine Finnegan as executive general manager, Super League & commercial growth.
Modus Brewing has renewed for three years with the A-League’s Newcastle Jets.
Ford Australia is to sponsor the Queensland Rugby Union (QRU) and state team the Reds.
Carlton Football Club has named AlphaFit as its high-performance partner, after the upgrade of its gym at IKON Park.
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