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Ford decelerates branding with Geelong Cats, Simonds Homes back fills the gap

Friday, 17 Oct 2025 09:22am

Simonds Homes will replace Ford on the back of the Geelong Cats’ jumper from 2026.

Shout out promo to Big Bash fans dubbed Let’s BBYELL launched by Cricket Australia

Friday, 17 Oct 2025 09:21am

Cricket Australia (CA)is promoting the upcoming Big Bash Leagues seasons with a marketing campaign encouraging fans to get loud with the catch phrase Let’s BBYELL.

Tangerine makes big call on domestic violence in Bendigo Spirit deal

Friday, 17 Oct 2025 09:21am

Tangerine has expanded its basketball sponsorship portfolio in a new deal with WNBL club Bendigo Spirit.

War Memorial partners Renewables Warehouse for sustainability

Friday, 17 Oct 2025 09:20am

The Australian War Memorial has entered a partnership with Canberra-based Renewables Warehouse as it pursues sustainability arrangement will support the Memorial’s effort to reduce emissions and energy costs as part of its current redevelopment project.

Perth Glory, APD Global join forces to ‘shape the future’

Friday, 17 Oct 2025 09:19am

Perth Glory has signed APD Global as a Platinum Partner.

Under Armour, ISC pull on apparel deal with Canberra Raiders

Friday, 17 Oct 2025 09:18am

The NRL’s Canberra Raiders have appointed Under Armour as high-performance apparel partner from the 2026 season.

KenoGO calls the numbers – sees value in Bowls Australia deal

Friday, 17 Oct 2025 09:16am

Bowls Australia has landed a new sponsor in KenoGO for the upcoming Bowls Premier League (BPL22).

Sponsorship Industry Jobs

Friday, 17 Oct 2025 09:09am

Below are some job ads we found that might be of interest.

VRC hails DiDi as rideshare partner to Melbourne Cup Carnival

Thursday, 16 Oct 2025 09:07am

The Victoria Racing Club (VRC) has appointed DiDi as rideshare partner to the upcoming Melbourne Cup Carnival.

Australia Open chooses full glass of a2 Milk for 2026

Thursday, 16 Oct 2025 09:06am

The a2 Milk Company has signed with Tennis Australia to become dairy milk partner to the Australian Open (AO) from 2026.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

War Memorial partners Renewables Warehouse for sustainability

Friday, 17 Oct 2025 09:20am

Ergon Energy Retail, Flying Doctor mark 25-year donation partnership with three-year extension

Monday, 22 Sep 2025 08:52am

Ergon Energy Retail has extended its partnership with the Queensland sections of the Royal Flying Doctor Service (RFDS) that has seen its customers and staff raise more than $20 million over 25 years.

Pink Media Group steals the march on Mardi Gras to 2028

Wednesday, 17 Sep 2025 09:27am

Sydney Gay and Lesbian Mardi Gras (SGLMG) has reappointed Pink Media Group as sponsorship sales agency through to the 2028 event.

Crown Perth stands up to back WA Museum for Terracotta Warriors exhibition

Wednesday, 17 Sep 2025 09:26am

Crown Perth has sponsored the Foundation for the WA Museum’s Terracotta Warriors: Legacy of the First Emperor at its Boola Bardip space.

Melbourne International Film Festival says thanks to backers

Tuesday, 16 Sep 2025 08:54am

After the 73rd edition of the event, Melbourne International Film Festival (MIFF)has thanked its 2025 partners.

SEG tweaks talent management and basketball team ownerships

Wednesday, 01 Oct 2025 01:54pm

Sports Entertainment Group (SEG) has rebranded its athlete management business.

Top End tourism and events bodies merge

Tuesday, 30 Sep 2025 09:48am

Tourism NT and the NT Major Events Company will merge to form Tourism and Events NT.

Legends Global’s Don Elford departs for venues new

Thursday, 25 Sep 2025 08:53am

Legends Global director of partnerships (APAC) Don Elford will step down from 3 October.

Global Sports Management adds Sunshine Coast Lightning to buying spree

Wednesday, 24 Sep 2025 08:53am

Sunshine Coast Lightning will transfer to Global Sports Management as the club’s new licence holder from 1 October.

Brands should consolidate management of community sponsorships with commercial deals – Skildum-Reid

Friday, 19 Sep 2025 09:16am

Corporate sponsorship strategist and trainer Kim Skildum-Reid has advised brands not to manage their community sponsorship portfolios separately from other partnership types.

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Sponsor	Type	Recipients
	Partner
bitcoin.com.au

Whiskymofo
	VIP Partner
	Shorts

	Presenting Partner
	Accommodation Partner
	Gold Partner
The Warehouse	Retail Partner
Airmaster	Associate Partner
	Platinum Partner
	Co-Major Partner
Park on King

	Dairy Milk Partner
	Naming Rights

	Apparel Partner
	High-Performance Apparel Partner
	High-Performance Apparel Partner
ADP Global
Renewables Warehouse	Solar Partner

	Partner
Creatures Surfing Accessories	Partner
Reef Australia	Official Partner
	Major Partner
	Partner

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