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YoPRO open to ‘fuelling movement, performance and recovery’ at tennis tournament

Friday, 12 Dec 2025 08:48am

Tennis Australia (TA) has added YoPRO to its 2026 sponsor roster.

BDO adds funding to Netball Queensland’s Starting Seven bottom line

Friday, 12 Dec 2025 08:48am

Netball Queensland (NQ) has added BDO Australia to its Starting Seven commercial backers roster.

Queensland’s new Sport HQ website pitches sponsorship guidance

Friday, 12 Dec 2025 08:47am

The Queensland government has launched Sport Hub Queensland (Sport HQ) with a comprehensive sponsorship guide for community clubs.

Tennis West extends apparel deal

Friday, 12 Dec 2025 08:46am

Tennis West has extended its partnership with KC Australia for another three years, securing continued apparel and merchandise supply for major programs and events through to 2028.

Touch Football’s new game plan leans on NRL links

Friday, 12 Dec 2025 08:45am

Touch Football Australia (TFA) has set new commercial priorities as part of its recently announced 2026-32 strategy.

Roosters crow recruitment of Adept Fire Protection Services

Friday, 12 Dec 2025 08:43am

Sydney Roosters have named Adept Fire Protection Services as its Platinum Partner from 2026.

Sponsorship Industry Jobs

Friday, 12 Dec 2025 08:42am

Below are some job ads we found that might be of interest.

Rams, National Storage extend as historic gridiron match approaches

Thursday, 11 Dec 2025 09:22am

National Storage has expanded its partnership with the Los Angeles Rams ahead of the US NFL club’s 2026 Melbourne game.

TGI Sport taps Rushton as CEO after tech makeover

Thursday, 11 Dec 2025 09:22am

TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.

Chisel appoints Frassetto to hone growth strategy

Thursday, 11 Dec 2025 09:21am

Chisel has appointed Krystyna Frassetto as head of growth and strategy as the production agency branches out across sport, entertainment and culture.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

Melbourne Symphony Orchestra conducts new Australian Open theme

Wednesday, 26 Nov 2025 09:39am

Tennis Australia (TA) has commissioned the Melbourne Symphony Orchestra (MSO) to update the Sound of the Australian Open (AO) theme for 2026.

Pommery, Sydney Opera House deal breaks out the champagne

Wednesday, 19 Nov 2025 09:39am

Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.

TGI Sport taps Rushton as CEO after tech makeover

Thursday, 11 Dec 2025 09:22am

TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.

Chisel appoints Frassetto to hone growth strategy

Thursday, 11 Dec 2025 09:21am

Chisel has appointed Krystyna Frassetto as head of growth and strategy as the production agency branches out across sport, entertainment and culture.

Fanatics Australia to boost trademark enforcement after court win

Wednesday, 10 Dec 2025 09:22am

Fanatics Australia founder Warren Livingstone has moved to strengthen its trademark enforcement after the High Court rejected a special leave application from US-based Fanatics LLC ending the four-year dispute.

Oceania soccer tasks TGI Sport to build commercial program

Wednesday, 10 Dec 2025 09:21am

TGI Sport has been appointed by the Oceania Football Confederation (OFC) to develop the commercial partnerships strategy for its competitions.

ESA survey finds significant inclusion gaps in sponsorship sector

Monday, 08 Dec 2025 09:28am

The European Sponsorship Association (ESA) has released new data showing that 71% of ethnic-minority professionals in the sector feel they are treated differently at work. The findings have prompted the association to launch new tools aimed at improving workplace culture.

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Sponsor	Type	Recipients
	Major Partner
	Accommodation Partner
	Apparel Partner
	Major Partner
	Major Partner
	Major Partner
	Major Partner
	Gold Partner
	Gold Partner
	Major Partner

Urban Caravans	Presenting Partner
	Apparel Partner
RIO Sound & Vision
	Nutrition Partner

	Seltzer and Vodka Partner
	Seltzer and Vodka Partner
More Telecom	Major Partner
	Major Partner
	Official Partner







	Presenting Partner
	Suiting Partner

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