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SEG tweaks talent management and basketball team ownerships

Wednesday, 01 Oct 2025 01:54pm

Sports Entertainment Group (SEG) has rebranded its athlete management business.

Rio Tinto digs deep for long Australian Athletics renewal

Wednesday, 01 Oct 2025 01:53pm

Australian Athletics has extended Rio Tinto’s backing for its community and elite programs.

SportWest, SportsLink Travel deal still on track

Wednesday, 01 Oct 2025 01:52pm

SportWest has extended with SportsLink Travel which remains preferred travel and tour partner.

TCD Group takes naming rights to WA Basketball League

Wednesday, 01 Oct 2025 01:51pm

TCD Group has signed with Basketball WA for the naming rights to the Western Australian Basketball League (WABL).

Foot Locker steps up to back Sydney Kings, Flames

Tuesday, 30 Sep 2025 09:50am

Hoops Capital has signed a multi-year deal with Foot Locker to sponsor the Sydney Kings and Flames basketball teams from the 2025/26 season.

Melbourne United re-signs Rokeby for recovery, and expands sponsored meals program

Tuesday, 30 Sep 2025 09:49am

Rokeby has renewed with Melbourne United for the NBL26 season.

Top End tourism and events bodies merge

Tuesday, 30 Sep 2025 09:48am

Tourism NT and the NT Major Events Company will merge to form Tourism and Events NT.

WHOOP nabs spot on Brisbane Lions AFLW sponsor roster

Tuesday, 30 Sep 2025 09:47am

WHOOP has joined the Brisbane Lions as a supply partner for this season’s AFL Women’s program.

Aussie rules grand final delivers Lion’s share of spoils to sponsors

Monday, 29 Sep 2025 09:33am

The Brisbane Lions beat the Geelong Cats in front of a sold-out Melbourne Cricket Ground on Saturday, capping a grand final week that featured record attendance and extensive brand activity from AFL partners.

Rolex resets time on Australian golf deals to five years

Monday, 29 Sep 2025 09:30am

Rolex has signed a five-year partnership with Golf Australia covering the men’s and women’s Australian Opens.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Ergon Energy Retail, Flying Doctor mark 25-year donation partnership with three-year extension

Monday, 22 Sep 2025 08:52am

Ergon Energy Retail has extended its partnership with the Queensland sections of the Royal Flying Doctor Service (RFDS) that has seen its customers and staff raise more than $20 million over 25 years.

Pink Media Group steals the march on Mardi Gras to 2028

Wednesday, 17 Sep 2025 09:27am

Sydney Gay and Lesbian Mardi Gras (SGLMG) has reappointed Pink Media Group as sponsorship sales agency through to the 2028 event.

Crown Perth stands up to back WA Museum for Terracotta Warriors exhibition

Wednesday, 17 Sep 2025 09:26am

Crown Perth has sponsored the Foundation for the WA Museum’s Terracotta Warriors: Legacy of the First Emperor at its Boola Bardip space.

Melbourne International Film Festival says thanks to backers

Tuesday, 16 Sep 2025 08:54am

After the 73rd edition of the event, Melbourne International Film Festival (MIFF)has thanked its 2025 partners.

Rio Tinto commits $14.7m to Queensland Flying Doctor partnership

Tuesday, 02 Sep 2025 09:39am

Rio Tinto will provide $14.7 million over five years to the Royal Flying Doctor Service (RFDS Queensland) to expand its health services in regional and remote parts of the state.

SEG tweaks talent management and basketball team ownerships

Wednesday, 01 Oct 2025 01:54pm

Sports Entertainment Group (SEG) has rebranded its athlete management business.

Top End tourism and events bodies merge

Tuesday, 30 Sep 2025 09:48am

Tourism NT and the NT Major Events Company will merge to form Tourism and Events NT.

Legends Global’s Don Elford departs for venues new

Thursday, 25 Sep 2025 08:53am

Legends Global director of partnerships (APAC) Don Elford will step down from 3 October.

Global Sports Management adds Sunshine Coast Lightning to buying spree

Wednesday, 24 Sep 2025 08:53am

Sunshine Coast Lightning will transfer to Global Sports Management as the club’s new licence holder from 1 October.

Brands should consolidate management of community sponsorships with commercial deals – Skildum-Reid

Friday, 19 Sep 2025 09:16am

Corporate sponsorship strategist and trainer Kim Skildum-Reid has advised brands not to manage their community sponsorship portfolios separately from other partnership types.

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Sponsor	Type	Recipients
	Coaches Partner


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	Major Partner


	Premier Partner

	Naming Rights
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	Major Partner

	Accommodation Partner
	Premier Partner

	Partner
	Partner
	Partner
	Principal Partner
	Principal Partner
	Partner
	Government Partner
	Major Partner
	Partner

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