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Cricket Australia is right summer prescription for Chemist Warehouse

Wednesday, 10 Sep 2025 08:48am

Chemist Warehouse deputy chief executive, Mario Tascone, said cricket was the right fit for the retail chain’s summer sponsorship vacancy.

Birdcage floor plan revealed adding sponsorship appeal to the Melbourne Cup Carnival

Wednesday, 10 Sep 2025 08:48am

The Victoria Racing Club has detailed its Birdcage enclosure partners for the 2025 Melbourne Cup Carnival.

Hoops Capital CEO hire hails from outside sports

Wednesday, 10 Sep 2025 08:47am

Hoops Capital has poached Mark Thompson from the consumer brands sector to be its new CEO.

Brisbane Roar builds on CSQ deal for another year

Wednesday, 10 Sep 2025 08:46am

Brisbane Roar has renewed Construction Skills Queensland (CSQ) for the 2025/26 A-Leagues season.

Netball Australia seeks new audience tips through TradableBits survey

Tuesday, 09 Sep 2025 08:36am

Netball Australia has contracted TradableBits to conduct a digital fan survey to understand audience behaviour beyond match attendance.

Cross over from RL state office to Newcastle Knights commercial role

Tuesday, 09 Sep 2025 08:35am

Jodie Cross has left NSW Rugby League (NSWRL) to become group chief commercial officer at the Newcastle Knights.

Cricks Highway stamps name on Brisbane Racing Club events

Tuesday, 09 Sep 2025 08:34am

Brisbane Racing Club has named Cricks Highway as automotive dealership partner in a major sponsorship deal.

Mariners Women to wear Chemist Outlet logo on sleeve

Tuesday, 09 Sep 2025 08:33am

Central Coast Mariners have signed Chemist Outlet as a sponsor for the 2025/26 A-League Women’s season.

Netball World Cup 2027 sets up its brand, launches commercial program

Monday, 08 Sep 2025 11:30am

Netball World Cup 2027 has launched its brand identity in Sydney and outlined commercial strategy for the event.

NBL targets youth brands through Play it Loud promo for season launch

Monday, 08 Sep 2025 11:26am

The National Basketball League (NBL) has launched promotional campaign Play it Loud to open the new season.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Rio Tinto commits $14.7m to Queensland Flying Doctor partnership

Tuesday, 02 Sep 2025 09:39am

Rio Tinto will provide $14.7 million over five years to the Royal Flying Doctor Service (RFDS Queensland) to expand its health services in regional and remote parts of the state.

Virgin Australia puts its brand on Starlight Wishes with staff blessing

Wednesday, 27 Aug 2025 10:11am

Virgin Australia sees its 15-year partnership with the Starlight Children’s Foundation as providing benefits through brand alignments and internal staff engagement.

Toyota in new sponsorship vehicle: Night At concerts in three states

Monday, 04 Aug 2025 09:04am

Toyota Australia will be presenting partner of the growing Night At concert series after it signed a sponsorship covering three locations this year.

Uni of Sydney re-enrols with Opera House

Tuesday, 29 Jul 2025 09:17am

The University of Sydney has joined with the Sydney Opera House again to back public events, educational programs and community access.

NSW State Library, Sydney Writers’ Festival combine for year-round events

Tuesday, 29 Jul 2025 09:15am

Sydney Writers’ Festival has partnered the State Library of NSW to launch a year-round event program beginning in September.

Cross over from RL state office to Newcastle Knights commercial role

Tuesday, 09 Sep 2025 08:35am

Jodie Cross has left NSW Rugby League (NSWRL) to become group chief commercial officer at the Newcastle Knights.

USA juggernaut Fanatics LLC loses trademark appeal in David v Goliath victory for Australian brand

Thursday, 04 Sep 2025 09:07am

US sports merchandise giant Fanatics LLC has suffered a major setback in Australia after losing a trademark case that prevents it from selling its Fanatics-branded apparel in the country.

The Partner Group expands client base, leveraging agile model

Wednesday, 13 Aug 2025 09:10am

The Partner Group has added new clients, secured reappointments and renewed long-term contracts as the sports and entertainment marketing agency expands its work with brands and rights holders.

Kim Anderson to step down as Octagon Australia MD

Wednesday, 30 Jul 2025 09:54am

Octagon Australia MD, Kim Anderson, will leave her post after a brief tenure, citing a compelling opportunity outside the agency.

Hockey Australia flicks sponsorship responsibility to Blair Crouch

Thursday, 24 Jul 2025 09:53am

Hockey Australia (HA) has appointed experienced sports executive Blair Crouch as chief partnerships officer.

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