Jim Beam expands Newcastle Knights sponsorship
Jim Beam has announced it has boosted its sponsorship of the Newcastle Knights, with the brand set to feature on the back of the team's shorts.
Jim Beam has announced it has boosted its sponsorship of the Newcastle Knights, with the brand set to feature on the back of the team's shorts.
Touch Football Australia (TFA) has signed a significant multi-year partnership renewal with 365 Health Australia which sees its Athelite brand become the pain relief, performance, and recovery partner for NRL Touch Football.
Rowing Australia (RA) has signed a significant deal with Bollé, with the sunglass brand becoming a partner for Rowing Australia and the Australian Rowing Team.
Sydney University Sport has announced a new partnership with global athletic footwear and apparel brand, New Balance, through an exclusive distribution agreement with retailer School Locker.
MKTG Sports and Entertainment has a new PR and talent marketing division which is part of a broader strategic move aimed at amplifying the agency's services across the Asia-Pacific region.
Geelong has renewed its partnership with CUB for an additional five years in a deal that also sees a small local brewer gain pourage access to the club’s home stadium.
RugbyWA has struck a significant partnership with Rendezvous Hotel Perth Scarborough, marking the initiation with the inaugural Rendezvous Scarborough Challenge Cup tournament.
Sneaker retailer Hype DC has struck its first significant sports sponsorship, signing a deal with the Adelaide Crows.
The Australian Football League (AFL) has extended its partnership with Unilever brand OMO until at least the end of 2026.