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SEN sacrifices GIANTS brand equity to build a broader sponsorship platform

The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.
Fossil fuel sponsorships under pressure again after NSW parliamentary probe

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.
Brands now demand measurable outcomes and more: IMG

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.
JackJumpers ready to throw wider net for potential partners, bolstering Tassie roster model

The Tasmania JackJumpers are widening their sponsorship catchment beyond local backers as its NBL teams target national and global brands.
AI-powered data analysis launched by Bastion Insights – with expert human backup

Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.

Recent sponsorship database changes

Sponsor	Type	Recipients
Fridgy

	Foundation Partner
	Premier Partner
	Major Partner




Prezzee


	Healthcare Provider



	Partnership
	Major Partner
	Major Sponsor



	Partnership
	Partnership
	Coffee Partner
	Partnership
	Partnership


	Educatino Partner

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

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SEN sacrifices GIANTS brand equity to build a broader sponsorship platform

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Brands now demand measurable outcomes and more: IMG

JackJumpers ready to throw wider net for potential partners, bolstering Tassie roster model

AI-powered data analysis launched by Bastion Insights – with expert human backup

Recent sponsorship database changes

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?