Bonza has temporarily halted its flights to assess its ongoing viability which casts doubt over its front-of-shirt sponsorship of the Melbourne Victory A-League club.
The pivotal role artificial intelligence (AI) can play in professional sports management is discussed in a paper by two university specialists in the field.
Government regulation of community sport sponsorship particularly target gambling and the fast-food sectors may not be as crucial as perceived according to Robert Honan, founder of the Community and Club Collective.
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
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