Swimming Australia (SA) has completed a commercial overhaul that will transform its high-performance focus to build new revenue streams and stronger connections with 4.4 million swimmers ahead of the Brisbane 2032 Olympic and Paralympic Games.
The Western Australian sports sector has continued building a more permanent workforce, with full-time employment increasing to 77.6% of all roles.
Swisse Wellness has signed a multi-year sponsorship with Sydney’s annual City2Surf.
The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.
The Melbourne Football Club says Polestar upgraded its AFLW sponsorship after the electric vehicle brand's positive first-season experience.
Toyota Material Handling Australia (TMHA) has renewed with Essendon Football Club’s AFLW team for the upcoming season.
Endacom has extended its Wests Tigers sponsorship for the current NRL season.
Rugby League has moved ahead of the AFL as Australia's strongest broadcast property following its record $5.3 billion media rights deal according to Colin Smith.
GlobalData reports record attendance as well as sponsorship growth across women’s sport in 2025.
-200194.jpg){kind=logo}
-200505.jpg){kind=logo}
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.
-205505.jpeg "Brisbane Roar FC (A-League)"){kind=logo}
-210984.jpeg "HCF (Hospitals Contribution Fund)"){kind=logo}
-208368.jpeg "Netball WA (also see West Coast Fever)"){kind=logo}
-208247.jpeg "Perth Glory FC (A-League)"){kind=logo}
-210641.jpeg "The Australian Commonwealth Games Association (ACGA)"){kind=logo}
-201255.jpeg "Aussie Home Loans (Lendi Group)"){kind=logo}
-210280.jpeg "Western Sydney Wanderers FC (A-League)"){kind=logo}
-205322.jpeg "Melbourne Victory FC (A-League)"){kind=logo}
-213329.jpg "Victa (Roy Gripske & Sons Pty Ltd)"){kind=logo}
-205264.jpeg "Central Coast Mariners FC (A-League)"){kind=logo}
-213093.jpg "The Pass (Australian Venue Co)"){kind=logo}
