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Gemba analysis finds clues to Formula 1 opportunities
Gemba has released new research outlining the scale of Formula 1’s global fanbase and commercial opportunities for both rights holders and brands across different levels of fan engagement.
Latest News
Roll’d sticks backing behind Hockey Australia
Hockey Australia (HA) has signed Roll’d that becomes quick service restaurant partner to the sport for three years.
Midea using Asian Cup sponsorship to launch its appliances here
Midea is using its AFC Women’s Asian Cup sponsorship to boost brand recognition in Australia.
Mitre 10 takes DIY direct to Geelong Cats fans
The Geelong Football Club has signed Mitre 10 to partner its AFL and AFLW teams.
Dees sign St Andrews Beach Brewery, CEO endorses Strapper lager
St Andrews Beach Brewery has signed with the Melbourne Football Club as beer partner for two years.
BallyCara extends foundation partnership at the Dolphins
The Dolphins have extended their BallyCara sponsorship for two years as lifestyle partner to the club.
YouGov probe finds added entertainments selling travel for sport
YouGov research has found fans are more likely to travel to events if there are entertainment and experiences beyond the sport itself.
Airwallex, Essendon collaboration launched at café re-enactment
The AFL’s Essendon Football Club has signed a multi-year sponsorship with Airwallex which becomes a Co-major Partner.
Healthway in a Fever renewal for nutrition and staying active
Netball’s West Coast Fever have extended long-running partner Healthway for two years in a deal valued at $620,000.
WSL extends mophie deal and expands Fatboy Bikes partnership
The World Surf League has renewed its partnership with mophie and expanded its agreement with Fatboy Bikes ahead of the 2026 Championship Tour season.
