An increasing number of brands are leveraging partnerships by attempting to break Guinness World Records (GWR).
Gymnastics Australia has developed body positive guidelines, a move expected to add value and appeal for the organisation’s existing and potential sponsors.
With most existing sponsors renewing and a bevy of new deals locked in place, the Brisbane Festival expects to exceed $2.75 million in cash sponsorship in 2019.
The 2019 SAE Group Australian Surf Championships has signed three new partners, Solo Resource Recovery, Gold Coast Airport and Tweed Shire Council, after the event achieved an uplift in media value over the past three years.
Hosting two professional sporting teams is likely to help the Campbelltown Sports Stadium secure a naming rights partner for around $500,000 a year.
The Melbourne Symphony Orchestra has appointed Jayde Walker as senior manager, corporate partnerships, from next week.