Latest News

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

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Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

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FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

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Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

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TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

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MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

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National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

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Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

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Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

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ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

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Government unveils detail of watered-down gambling reforms

Friday, 21 Aug 2026 09:52am

The federal government has announced its long-awaited gambling reforms in parliament.

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Rural Aid counts more farm recovery volunteers as Alliance joins patrons

Thursday, 20 Aug 2026 09:03am

Allianz Australia has committed to a three-year Rural Aid partnership.

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Rural Aid programs get full tanks again in Ampol extension

Tuesday, 18 Aug 2026 09:02am

Ampol has extended its backing for Rural Aid for three years.

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MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

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RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

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Jamie Durie snapped up as first EZVIZ Australian brand ambassador

Wednesday, 05 Aug 2026 09:02am

EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.

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Bupa steps up to present Disability Sports Australia’s Every Body Moves

Monday, 03 Aug 2026 09:02am

Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.

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SEN in shout out for Fight Cancer Foundation’s 2026 Footy Colours Day

Friday, 31 Jul 2026 09:02am

Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.

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Morgans Financial upgrades to Patron of Rural Aid

Friday, 24 Jul 2026 09:02am

Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.

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Adelaide Fringe shows big benefits from its open access model

Tuesday, 21 Jul 2026 09:01am

The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.

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Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Friday, 21 Aug 2026 09:53am

Australia’s sponsorship market has softened over the past two months with brands taking longer to make decisions according to Ryan Sanderson.

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Bastion combines BUNTIN US operations to offer more services

Friday, 21 Aug 2026 09:51am

Australian agency Bastion has merged its US business with Nashville’s BUNTIN.

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MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

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FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

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Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Thursday, 06 Aug 2026 09:04am

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.

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Brands now demand measurable outcomes and more: IMG

Wednesday, 05 Aug 2026 09:05am

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.

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AI-powered data analysis launched by Bastion Insights – with expert human backup

Monday, 03 Aug 2026 09:04am

Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.

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M+C Saatchi ANZ execs set to go it alone in management buyout after challenging period

Thursday, 23 Jul 2026 09:04am

M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.

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Cross exit leads to NSW Rugby League outsourcing sponsorship to International Quarterback

Thursday, 23 Jul 2026 09:02am

NSW Rugby League has restructured part of its commercial operations.

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Reibel takes Cowboys credits to assume QRL leadership role

Wednesday, 22 Jul 2026 09:02am

Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.

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