Women’s Asian Cup crowds kick soccer up to new levels of popular support
The AFC Women’s Asian Cup closed with record attendances and Japan claiming the title after a 1-0 win over Australia in front of 74,397 fans in Sydney.
The AFC Women’s Asian Cup closed with record attendances and Japan claiming the title after a 1-0 win over Australia in front of 74,397 fans in Sydney.
Rowing Australia marked ten years of support from Hancock Prospecting at the opening of the 2026 Australian Rowing Championships in Tasmania.
Boost Mobile has renewed its role as telecommunications partner to the World Surf League (WSL) APAC’s 2026 Australian events.
The North Melbourne Football Club has partnered with Red Hill Estate to supply wine across its AFL and AFLW events.
Brands and rights holders should invest more heavily in community sport to unlock under-monetised opportunities according to, Nick Biggin.
Posca Hydrate has signed as drinks partner to Wheelchair Rugby Australia and national team the Steelers.
Air New Zealand has extended with the NRL’s New Zealand Warriors taking the relationship to 33 years by the end of 2028.
The NRL’s Sydney Roosters have renewed their SBS Fence & Toilet Hire sponsorship for a ninth consecutive year.
The St George Illawarra Dragons’ Las Vegas jersey demonstrates how clubs can integrate sponsor branding into a design that fans wanted to wear according to Ryan Ellul.
HCF has extended its partnership with Netball Australia and Super Netball for a further two years, continuing as the sport’s health insurance partner through to the end of 2027.