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Study spotlights gaming as shaper of sports fandom
A new study by The Gang and research firm Savanta looked at sports video games and how they are reshaping sports fandom.
Latest News
CUPRA signs ProVelo Super League deal
CUPRA Australia has become vehicle partner to cycling’s inaugural ProVelo Super League (PSL) season.
Basketball Victoria unveils growth strategy
Basketball Victoria (BV)has launched an ambitious strategic plan for 2025-2028.
Wendy’s in Australian comeback but sponsorship plans unclear
Wendy’s has re-entered the Australian market with a new outlet on the Gold Coast, but it seems sponsorships are off the agenda for now.
Bulldogs, Suttons Motors extend deal
The NRL’s Canterbury-Bankstown Bulldogs have extended with the Suttons Ford Homebush dealership.
Gemba wins Australian Open ‘customer intelligence’ contract
Tennis Australia has appointed Gemba to provide customer intelligence services for this year’s Australian Open (AO).
St Kilda appoints Michael Scott to new key role
The AFL’s St Kilda Football Club has appointed Michael Scott as chief customer & commercial officer.
Athletics Australia extends PUMA deal to record length
Athletics Australia has extended with PUMA until 2032 and claims the arrangement becomes the longest sponsorship in Australian athletics history.
