Rugby Australia is looking at a range of streaming options to increase distribution of domestic and possibly Super rugby content when its broadcast rights are renegotiated in 2020.
Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.
ASX-listed administrative services firm Smartgroup will become a key supporter of Opera Australia’s schools’ program and national tour as part of a major new partnership.
The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
ASX-listed software giant TechnologyOne has returned to sponsorship two years after exiting a high-profile AFL deal, signing a long-term deal with Sunshine Coast Lightning.
The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.
Chicago-based sports marketing agency 4Front will launch in Australia in partnership with sports technology firm Techfront, and 4Front co-founder Josh Kritzler says the new operation will be well placed to leverage the group’s sponsorship and insights experience from the US.