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Greater Bank in principled community support with Titans Netball deal

Tuesday, 12 May 2026 09:04am

Greater Bank will back the Gold Coast Titans Netball as Principal Sponsor for the 2026 season.

Marketeer Malina goes it alone with boutique sponsorship agency

Tuesday, 12 May 2026 09:03am

Experienced sports and entertainment marketing executive Paul Malina has launched Backline Sports and Entertainment.

Japan Rugby World Cup consultancy landed by Upfront Sports Partners

Tuesday, 12 May 2026 09:02am

Upfront Sports Partners (USP) has been appointed by the Japan Rugby Football Union to advise on its bid to host the Rugby World Cup 2035.

Aussie Beef signs for stake in ASEAN United FC competitions

Tuesday, 12 May 2026 09:01am

The ASEAN Football Federation (AFF) will be sponsored by Aussie Beef to cover its four competitions.

Netball Queensland upgrades pitch for main venue naming rights

Monday, 11 May 2026 09:53am

Netball Queensland (NQ) is in discussions with the insurance and financial services sectors for a new naming rights deal to cover the Nissan Arena.

Kookaburra is balls winner again in South Australian cricket deal

Monday, 11 May 2026 09:53am

The South Australian Cricket Association (SACA) has extended its Kookaburra partnership for five years.

QRL CEO Ben Ikin to step down, will leave sports sector

Monday, 11 May 2026 09:52am

Queensland Rugby League (QRL) CEO Ben Ikin will step down at the end of July to take up a role outside sport.

New Balance expand apparel deal to West Coast Eagles AFLW

Monday, 11 May 2026 09:51am

The West Coast Eagles, New Balance and Belgravia Apparel have expanded their arrangement to cover the club’s AFLW team.

2026 Winter Games recorded lowest home sponsorship tally since 2006

Friday, 08 May 2026 09:41am

The Milano Cortina 2026 Winter Olympics recorded the lowest domestic sponsorship revenue for the event since Torino 2006 according to data from the International Olympic Committee’s Olympic Marketing Fact File and GlobalData.

Hockey Australia is back in black thanks to commercial returns

Friday, 08 May 2026 09:40am

Hockey Australia (HA) reported a return to surplus in 2025 with increased revenue assisted by an improving commercial environment.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Victoria commits $81.1m in budget boost to creative sector

Friday, 08 May 2026 09:37am

The Victorian government has committed $81.1 million in new funding for the creative industries in the 2026-27 State Budget.

TAL, Heart Foundation reinvigorate partnership with appeal to young people

Wednesday, 06 May 2026 09:09am

The Heart Foundation and TAL have partnered to tackle health misconceptions among Australians aged 18 to 34.

Allianz’s new community program partners OTLR to boost post-disaster recovery

Tuesday, 28 Apr 2026 09:15am

Allianz Australia has partnered with Outside the Locker Room (OTLR) to deliver 100 mental resilience workshops across the country.

Roosters formalise collaboration with Invictus Australia

Friday, 24 Apr 2026 09:29am

The NRL’s Sydney Roosters have signed with Invictus Australia to support veterans on matchdays and through community programs.

Emelia Jackson cooks up Mother’s Day campaign for Kenwood

Tuesday, 21 Apr 2026 10:29am

Kenwood will use brand ambassador and MasterChef winner Emelia Jackson to promote sales and engagement in the run-up to Mothers’ Day.

Marketeer Malina goes it alone with boutique sponsorship agency

Tuesday, 12 May 2026 09:03am

Experienced sports and entertainment marketing executive Paul Malina has launched Backline Sports and Entertainment.

M+C Saatchi sport, entertainment specialists in Australian branch reset

Friday, 24 Apr 2026 09:34am

M+C Saatchi has restructured its sport and entertainment offering in Australia to what it describes as an “integrated model” for services covering sponsorships, PR and social media influence rather than operating as a standalone unit.

Rifle to crack podcasting with SHOUT acquisition

Friday, 24 Apr 2026 09:33am

Rifle Agency has acquired SHOUT Collective to expand its sports marketing and media offering into podcasting.

Netball Australia boss, West departs after big boost to sport’s profile

Friday, 24 Apr 2026 09:30am

Netball Australia CEO Stacey West has announced she will step down as the ruling body prepares for its next phase.

Hodge joins Netflix as it focuses on a cut of the sponsorship cake

Thursday, 23 Apr 2026 09:17am

Netflix has appointed Adam Hodge to its brand partnerships team covering Australia and New Zealand following his departure from the NRL’s St George Illawarra Dragons.

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