Jellis Craig has signed a multi-year partnership with netball’s Melbourne Vixens, with CEO, Andrew McCann telling Sponsorship News the real estate group entered the sports sector in a move away from traditional advertising in order to build stronger community connections in Victoria.
Tennis Australia CEO, Craig Tiley, will depart the organisation after accepting the CEO position with the United States Tennis Association, bringing an end to a tenure that has spanned nearly two decades across multiple senior roles.
Supercars has announced that Shannons Insurance has taken naming rights to its new safety car fleet as Subaru has expanded its agreement to now supply all the on-track official vehicles until next year.
Pringles will activate on matchdays through its new Auckland FC deal to engage fans.
The Adelaide 36ers basketball team has extended its Foodland deal to the end of the NBL28 season.
BatFast has appointed Nick Hockley as global CEO as it prepares to push into new international markets.
Sydney Swans have secured MUFG Pension & Market Services as a new Premier Partner aiming to lift brand awareness and strengthen trust in the Australian market, with the deal developed in collaboration with sport and entertainment marketing agency Banter.
The Gold Coast SUNS have signed PILLAR Performance to provide nutrition and recovery products to the club’s AFL and AFLW players.
St Kilda Football Club has signed Original Mattress & Furniture (OMF) and AUCyber as its latest sponsors ahead of the 2026 AFL season.
Port Adelaide Football Club has extended its co-major partnership with KFC for five years which takes the relationship out to 10 years.
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