La Trobe Financial has signed a multi-year deal with the NFL in Australia, backing the US league's longer-term growth strategy rather than focusing solely on its first regular-season game in Melbourne.
Penrite Oil has continued to move beyond motorsport sponsorship by adding the Melbourne Football Club’s AFLW side to a growing portfolio of mainstream sports deals.
Chemist Warehouse has extended its sponsorship of AFL umpires to the AFLW competition.
Nature Valley has extended its front-of-guernsey spot with the Hawthorn AFLW team for two seasons.
The AFL’s Essendon Football Club has hired 12 graduates from its education academy since its launch in 2022.
Top Up Labour has extended its Melbourne United sponsorship into NBL27.
The NBL has appointed Komo to build a new digital sponsorship inventory and strengthen first-party fan data collection across the men’s and women’s basketball leagues.
Wilson Security has extended its South East Melbourne Phoenix sponsorship for two seasons.
The Brisbane Lions have signed a two-season sponsorship with McCormack which wants to build corporate connections and staff engagement after its entry into the Queensland market.
-209398.jpg){kind=logo}
-200455.jpg){kind=logo}
-209179.jpg){kind=logo}
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.
-204855.jpeg "Adelaide United FC (A-League)"){kind=logo}
-208247.jpeg "Perth Glory FC (A-League)"){kind=logo}
-211858.jpeg "South East Melbourne Phoenix (NBL)"){kind=logo}
-211514.jpg "AUSX Open Supercross"){kind=logo}
-210099.jpeg "Procter & Gamble (P&G)"){kind=logo}
-208511.jpeg "Sydney FC (A-League)"){kind=logo}
-209520.jpeg "Melbourne City FC (A-League)"){kind=logo}
-209631.jpeg "City2Surf Fun Run (Sydney)"){kind=logo}
-205505.jpeg "Brisbane Roar FC (A-League)"){kind=logo}
-210984.jpeg "HCF (Hospitals Contribution Fund)"){kind=logo}
-208368.jpeg "Netball WA (also see West Coast Fever)"){kind=logo}
