Music festivals outperform other live performance categories as overall attendance falls

Music festivals outperform other live performance categories as overall attendance falls

Contemporary music festivals increased ticket revenue by 20.7% to a record $399.9 million in 2025 according to the latest Live Performance Australia (LPA) report.

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Green.com.au’s renewable agenda is on theme for Sydney Thunder extension

Sydney Thunder has renewed Green.com.au sponsorship for WBBL|12 and BBL|16.

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Melbourne Victory celebrates renewal of long-running AGL deal

AGL has renewed as a Major Partner to Melbourne Victory FC for the 2027/28 season.

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Special Olympics Games runs smoothly again, sustained by IGA backing

IGA has again backed the Special Olympics Australia National Games which have just completed in Melbourne.

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Western Sydney Wanderers, Herbalife combine again on player performance

Herbalife has extended with Western Sydney Wanderers FC taking the sponsorship out to 15 years.

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Lion roars into Australian Open gap as part of priorities switch

Lion has replaced Asahi Beverages as the Australian Open tennis' beer partner under a multi-year deal.

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BOSS reveals official outfits plus merchandise range for Australian Open

HUGO BOSS has detailed retail and merchandise activations for Australian Open 2027 as it focuses the sponsorship on lifestyle outfitting.

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Gold Coast 500 Supercars fans get discounted entry to Dreamworld

Dreamworld partnered Supercars to attract last weekend’s Gold Coast 500 spectators to visit the theme park through a promotion extending beyond the event.

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Rapsodo bends the technology equation as OzBall set to launch Banana Ball here

OzBall Australia has signed Rapsodo as it prepares to bring in international Banana Ball players to build an audience for future stadium events.

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Sponsorship News Highlights - 25 October, 2026

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