-213156.jpg "Newcastle Jets FC (A-League Women)"){kind=logo}
-213162.jpg "Western Sydney Wanderers FC (A-League Women)"){kind=logo}
-213155.jpg "Melbourne Victory FC (A-League Women)"){kind=logo}
-213153.png "Melbourne City FC (A-League Women)"){kind=logo}
-213163.jpg "Adelaide United FC (A-League Women)"){kind=logo}
-212386.jpeg "The Royal Automobile Association of South Australia (RAA)"){kind=logo}
-210963.jpeg "Australian Pharmaceutical Industries (Priceline)"){kind=logo}
Dragons’ Las Vegas jersey made quick move to top merch item after design makeover
The St George Illawarra Dragons’ Las Vegas jersey demonstrates how clubs can integrate sponsor branding into a design that fans wanted to wear according to Ryan Ellul.
Latest News
HCF extends netball partnership with expanded club footprint
HCF has extended its partnership with Netball Australia and Super Netball for a further two years, continuing as the sport’s health insurance partner through to the end of 2027.
Swans and Eagles spread V Energy’s AFL roster
V Energy has added two more AFL clubs to its code sponsorship strategy to build on previously reported deals with the Adelaide Crows and Hawthorn Football Club.
Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion
Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.
Mavericks join High Sierra’s netball sponsorship trail
High Sierra has signed with the Melbourne Mavericks for the 2026 Super Netball season.
Pulling on heritage jerseys opens new fan engagement opportunities – Ellul
Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.
AFL, EnergyAustralia will charge move to stadium sustainability across the country
EnergyAustralia will parter the AFL for five years covering the men’s and women’s competitions as well as Marvel Stadium.
Mayfield Childcare sponsors Port Adelaide through matchday Kids Zone
The Port Adelaide Football Club has signed Mayfield Childcare as a Principal Partner covering its AFL and AFLW programs.
Sydney FC signs Sports Direct as it launches first Sydney outlet
Sports Direct has sponsored Sydney FC to the end of the current A-League season.
