Deloitte's latest report anticipates a groundbreaking year for women's elite sports and predicts a surge to over $1bn global revenue in 2024.
Anytime Fitness has joined the One New Zealand Warriors' sponsorship roster as its gym partner for the 2024 and 2025 seasons.
MKTG Sports & Entertainment has revealed a significant shift in the perception of gender equity in Australian sports with 41% of Australians now perceiving men's and women's sports equally.
Ingenia Holiday Parks has extended its the relationship with South Sydney Rabbitohs until 2026.
In a unique move for a global sporting brand McLaren Racing will partner the Great Barrier Reef Foundation (GBRF) to initiate a large-scale reef restoration.
Cricket Australia (CA) has found some sponsorship relief with Toyota and HCLTech expanding their deals. It says this helps preserve the value of key assets in anticipation of future negotiating success.