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YouGov probe finds added entertainments selling travel for sport
YouGov research has found fans are more likely to travel to events if there are entertainment and experiences beyond the sport itself.
Latest News
Airwallex, Essendon collaboration launched at café re-enactment
The AFL’s Essendon Football Club has signed a multi-year sponsorship with Airwallex which becomes a Co-major Partner.
Healthway in a Fever renewal for nutrition and staying active
Netball’s West Coast Fever have extended long-running partner Healthway for two years in a deal valued at $620,000.
WSL extends mophie deal and expands Fatboy Bikes partnership
The World Surf League has renewed its partnership with mophie and expanded its agreement with Fatboy Bikes ahead of the 2026 Championship Tour season.
Sydney Swans add IREN, Tooheys
Sydney Swans have signed a new partnership with IREN that will see the technology company become the club’s AI cloud partner from the 2026 AFL season.
Warriors take the Arnott’s biscuit again, add Chemist Warehouse
The NRL’s New Zealand Warriors have closed a sponsorship from Chemist Warehouse and extended Arnott’s with both deals running to the end of the 2027 season.
Budget Direct links three NRL club sponsorships, insuring unique narrative
Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.
Mahindra to drive volleyball sponsorship to next Olympics
Mahindra Australia has extended with Volleyball Australia for three years covering the Los Angeles 2028 Olympic Games.
Netball World Cup selects Rifle to shoot for sponsorship goals
The Netball World Cup Sydney 2027 local organising committee (LOC) has appointed agency Rifle to manage sponsorship sales for the tournament.
Maurice Blackburn takes brief for Carlton premiership tilt
The AFL’s Carlton Football Club has signed Maurice Blackburn as a Platinum Partner.
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