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AAMI is lucky to be with Commonwealth Games Team, especially for Sidelines Champions

Thursday, 26 Mar 2026 09:41am

Commonwealth Games Australia has signed AAMI to sponsor the national team ahead of Glasgow 2026.

Royal Flying Doctor treats new Westpac partnership as major fundraising boost

Thursday, 26 Mar 2026 09:40am

Westpac has partnered the Royal Flying Doctor Service SA/NT (RFDS) to support healthcare delivery in remote South Australia and the Northern Territory.

Hockey Australia sticks with revolutioniseSPORT for tech backup

Thursday, 26 Mar 2026 09:39am

Hockey Australia (HA) has extended its long-term revolutioniseSPORT partnership into the next decade.

Cricket Victoria Foundation’s new community sport strategy – set to boost sponsorship

Thursday, 26 Mar 2026 09:33am

The Cricket Victoria Foundation has a new strategy built on three pillars to guide investment in community programs in the state.

THE ICONIC in Newcastle Knights’ shopping cart for NRLW sponsor push

Wednesday, 25 Mar 2026 09:14am

Newcastle Knights have signed THE ICONIC in its campaign to attract more female-focused sponsors into the NRLW according to the club’s Jodie Cross.

ATCO puts its name on the WAFLW in first for the league

Wednesday, 25 Mar 2026 09:13am

ATCO Australia has signed for first time naming rights to the Western Australian Football League Women's (WAFLW) competition.

Bastion taps Filopoulos to lead agency’s experience division

Wednesday, 25 Mar 2026 09:12am

Bastion has appointed Peter Filopoulos as MD experience to lead key client services.

Netball World Cup sold on Special Event Merchandising deal for 2027

Wednesday, 25 Mar 2026 09:11am

The Netball World Cup Sydney 2027’s Local Organising Committee (LOC) has appointed Special Event Merchandising (SEM) as licensing and retail supplier to the tournament.

Women’s Asian Cup crowds kick soccer up to new levels of popular support

Tuesday, 24 Mar 2026 09:22am

The AFC Women’s Asian Cup closed with record attendances and Japan claiming the title after a 1-0 win over Australia in front of 74,397 fans in Sydney.

Hancock Prospecting makes it a decade of rowing backing

Tuesday, 24 Mar 2026 09:21am

Rowing Australia marked ten years of support from Hancock Prospecting at the opening of the 2026 Australian Rowing Championships in Tasmania.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Royal Flying Doctor treats new Westpac partnership as major fundraising boost

Thursday, 26 Mar 2026 09:40am

Westpac has partnered the Royal Flying Doctor Service SA/NT (RFDS) to support healthcare delivery in remote South Australia and the Northern Territory.

Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion

Friday, 20 Mar 2026 09:40am

Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.

Creativity to be projected on sails in Apple, Sydney Opera House collaboration

Friday, 13 Mar 2026 09:02am

Sydney Opera House (SOH) and Apple have launched a yearlong collaboration highlighting Australian creativity through technology-led experiences at the architectural landmark.

Budget Direct links three NRL club sponsorships, insuring unique narrative

Monday, 09 Mar 2026 09:28am

Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.

Ingenia Holiday Parks rebooks naming rights to Sydney Family Easter Show

Friday, 06 Mar 2026 08:54am

Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.

Bastion taps Filopoulos to lead agency’s experience division

Wednesday, 25 Mar 2026 09:12am

Bastion has appointed Peter Filopoulos as MD experience to lead key client services.

Brands, rights holders must unlock under-monetised grassroots sport to thrive: Biggin

Monday, 23 Mar 2026 09:30am

Brands and rights holders should invest more heavily in community sport to unlock under-monetised opportunities according to, Nick Biggin.

Europe continues sponsorship spree – 2025 market review

Tuesday, 17 Mar 2026 09:19am

European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.

Grand Pacific Entertainment & Advisory to support national rollout of the Anxiety Project

Thursday, 12 Mar 2026 09:07am

Grand Pacific Entertainment & Advisory advised on the launch of the Student Anxiety Summit and the subsequent national rollout of the Anxiety Project to Australian primary schools.

Netball World Cup selects Rifle to shoot for sponsorship goals

Monday, 09 Mar 2026 09:26am

The Netball World Cup Sydney 2027 local organising committee (LOC) has appointed agency Rifle to manage sponsorship sales for the tournament.

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Sponsor	Type	Recipients
Latrobe Health Services	Coaches
Latrobe Health Services	Coaches



	Tyre Partner

	Travel Partner
Blue Crane Capital	Naming Rights	Sydney Rugby Union
MOVA



ShoeGrab
	Energy Drink Partner
Sports Direct


	Energy Partner



	Energy Drink Partner
	Energy Drink Partner
	Airline Partner
Posca Hydrate
Red Hill Estate	Wine Partner
Red Hill Estate	Wine Partner
	Naming Rights
THE ICONIC	Off-field Apparel Partner

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