Australian automotive company Repco has further expanded its involvement in motorsport by signing a multi-year deal to become official parts retailer to the Virgin Australia Supercars Championship.
Former Kayo, Caltex and TLA Worldwide sponsorship executive Will Sackville has joined digital agency Greenroom in the new role of commercial partnerships director.
TAB has extended its partnership with the Birdsville Race Club in Queensland, renewing as naming rights partner of its 2019 Birdsville Cup.
The NRL hopes to get between $500,000 and $1 million a year for the naming rights to future Magic Rounds after the 2019 event achieved significant success for the code and the Brisbane economy.
Officeworks has partnered with the Melbourne International Arts Festival, becoming the principal sponsor of the Melbourne Art Trams initiative for 2019-2020.
Sports marketing and management in Australia is evolving rapidly and endorsement deals for athletes will continue to grow exponentially over the next few years, according to David Falk, Michael Jordan’s long-term agent and the architect of the ‘Air Jordan’ concept.
MINI Australia has signed a one-year deal to become the presenting partner of the Arts Centre Melbourne’s biennial experimental event, ‘Supersense: Festival of the Ecstatic’, described as a three-day “immersive experience”.
Griffith University has partnered with the Gold Coast Suns, becoming the research and education partner for both its AFL and AFLW sides for 2020.