Health fund nib has renewed its naming rights partnership with the Newcastle Knights for a further three seasons and plans to use key Knights' players to promote its health and wellness message.
In the lead up to tomorrow’s launch of the Rugby World Cup, partners of Rugby Australia are stepping up their leveraging activity, both locally and in Japan.
The 2019 Suncorp Super Netball season achieved record streaming figures through 9Now and its official app and new research shows netball is a leader in fan emotional connection, according to Netball Australia chief commercial officer David Lee.
The Australian Maritime Museum has made a strong start to one of Australia’s most ambitious cultural heritage programs, seeking more than $1 million in partnerships to help deliver the project.
Ticketing and entertainment company, TEG has created a new content division combining its family entertainment, experiential and exhibitions businesses and appointed experienced sports, and entertainment professional Dustin Lockett to run the new entity.
A major new partnership with multinational law firm K&L Gates will allow the Sydney Opera House to “do more and reach further” with its artistic programs, according to CEO Louise Herron.
The National Rugby League hopes to generate awareness with online video enthusiasts through a promotion with Australasian esports media company LetsPlay.Live involving popular game Fortnite.