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MG – A profile of its Port Adelaide activation expansion
MG Motor Australia has expanded its Port Adelaide Football Club deal to create a multi-channel matchday activation that turns its cars into a fan experience.
Latest News
Shattered Glass at Canberra Stadium alerts sponsors to signage safety risks
Venues and rights holders will be reviewing the installation of temporary sponsor signage after documents released under Freedom of Information laws told how glass was shattered by errant signage at Canberra Stadium.
Tennis Australia tees up to serve PGA Tour’s 2028 Presidents Cup
Tennis Australia (TA) will partner with the PGA Tour to deliver the 2028 Presidents Cup at Kingston Heath Golf Club in Melbourne.
TAB creates soccer home for Aussie World Cup fans
TAB has launched the Cup at TAB promotion at the Star casino in Sydney to coincide with the world’s top soccer competition.
Pepsi bubbles up behind Coke, Nike pips Adidas ahead of FIFA World Cup: Tracksuit data
Pepsi narrowed the gap on Coca-Cola in Australia ahead of the FIFA World Cup.
Adora Fertility shares joy of babies in unique Sydney Swans matchday first
Adora Fertility and the AFL’s Sydney Swans have launched a new matchday activation to raise awareness of affordable fertility treatment.
Viva Leisure puts spring in step to careers for Rabbitohs Institute students
The Rabbitohs Institute has partnered Viva Leisure to benefit students of the NRL club’s education arm.
Bauerfeind ANZ switches in to provide high performance support for Rugby Australia teams
Rugby Australia (RA) has signed a multi-year deal with Bauerfeind ANZ which will provide compression equipment and supports for its national teams.
Perth Wildcats, HIF claim longest NBL sponsorship crown
HIF Health Insurance is celebrating 15 years of backing the Perth Wildcats which the partners claim is the longest-standing sponsorship in NBL history.
AIA Australia adds Storm to Melbourne suit of mental health partnerships
The NRL’s Melbourne Storm has signed AIA Australia as mental health and health insurance partner.
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