The recent incident involving the Supercars series serves as a crucial reminder for commercial teams about the importance of meticulous attention to sponsorship asset allocation and the importance of acknowledging athletes’ personal IP.
Netball Australia (NA) has confirmed the extension of its deal with Westfield until 2026.
A new survey by Secret Sounds Connect says that Generation Z (Gen Z) prioritises happiness and social connection over traditional success markers like career achievement and home ownership.
Meshh has revolutionised the way the Melbourne Stars measures and enhances fan engagement on game days.
Hyundai has boosted its commitment to surfing by securing presenting rights for the Australian surfing team, known as the Irukandjis.