RMIT University has renewed its sponsorship of the Australian Centre for the Moving Image (ACMI) for a further four years and will become ACMI’s Major Research Partner.
It could be at least a fortnight until Boost Mobile reveals whether it remains a Supercars team sponsor or considers opportunities outside of the motorsport category, a spokesperson from the company told Sponsorship News.
AGL, Vegemite and Boral have renewed sport and cultural sponsorship deals and BFGoodrich has signed a content deal with Surfing Australia. NZ Rugby announced a shareholder of its new broadcast partner and Terry Johnston launches a new agency.
footballFledgling telco MATE has signed sponsorships with two A-League clubs, a Premier League footballer and wrestling promoter WWE's upcoming Australian event as part of an aggressive new marketing campaign.
Energy giant Santos has signed a wide-ranging sponsorship deal with the Queensland Rugby Union that sees it join St George Bank on what becomes the most lucrative jersey in Australian rugby.
The National Basketball League will be the first major Australian sports body to live stream competition globally on the popular video game platform, Twitch, which boasts a unique user experience with its co-streaming feature.
The Australian tertiary education sector continues to be a lucrative source of sponsorship with another two universities signing major partnerships with professional sporting clubs.
Selected sponsorships with carefully chosen sports clubs or events are a great option for infant beer brands in Australia’s burgeoning craft beer market, according to Colonial Brewing marketing and communications manager Jenna Godley.