Leagues told to reward sponsor loyalty, not limit it
HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.
HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.
MOVA chose the Essendon Football Club for its first Australian sports sponsorship because of the club's national reach and commercial network, with national account manager, Peter Michael telling Sponsorship News that support for both the AFL and AFLW teams was planned from the beginning.
Heinz has signed a five-year agreement and becomes condiments partner to four major NSW stadiums – Accor, CommBank, McDonald Jones and WIN Stadium & Entertainment Centre.
Youi has expanded its NRL sponsorship to extend the reach of its Community Scrum program to more regions across Victoria, NSW and Queensland.
The Port Adelaide Football Club has formalised its relationship with sportsmed and named it healthcare provider.
Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.
M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.
SBS has reported its largest-ever FIFA World Cup audience with 5.26 million Australians tuning in to watch Spain defeat Argentina 1-0 in the final early Monday morning.
NSW Rugby League has restructured part of its commercial operations.