The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.
The decision to move Commonwealth Games coverage behind a paywall in the UK has drawn criticism over its impact on audience reach of women's sport.
Suncorp Super Netball claims record growth in audiences, attendance, memberships and digital engagement that have strengthened Netball Australia's (NA) commercial position as it continues searching for a new naming rights partner from next season.
The Penrith Panthers have extended KFC backing to the end of the 2028 NRL season.
The Western Bulldogs have confirmed a three-year extension with Kapitol.
A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.
Bulk Nutrients has signed on as a foundation partner to the Tasmania Jewels ahead of the team’s debut in the Women’s National Basketball League (WNBL).
The Queensland government has confirmed Cairns will host the inaugural cricket and football crossover event T20 Gold Clash at Cazalys Stadium on 22 November.
Workplace Law has renewed with the Sydney Roosters’ NRLW team for a ninth consecutive year.
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.
-211514.jpg "AUSX Open Supercross"){kind=logo}
-210099.jpeg "Procter & Gamble (P&G)"){kind=logo}
-208511.jpeg "Sydney FC (A-League)"){kind=logo}
-209520.jpeg "Melbourne City FC (A-League)"){kind=logo}
-209631.jpeg "City2Surf Fun Run (Sydney)"){kind=logo}
-205505.jpeg "Brisbane Roar FC (A-League)"){kind=logo}
-210984.jpeg "HCF (Hospitals Contribution Fund)"){kind=logo}
-208368.jpeg "Netball WA (also see West Coast Fever)"){kind=logo}
-208247.jpeg "Perth Glory FC (A-League)"){kind=logo}
-210641.jpeg "The Australian Commonwealth Games Association (ACGA)"){kind=logo}
-201255.jpeg "Aussie Home Loans (Lendi Group)"){kind=logo}
-210280.jpeg "Western Sydney Wanderers FC (A-League)"){kind=logo}
-205322.jpeg "Melbourne Victory FC (A-League)"){kind=logo}
