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Potential sale of Wasserman raises questions for Australian experiential, consulting sector

Friday, 20 Feb 2026 09:48am

Global sports and entertainment agency Wasserman is reportedly exploring a sale of the business.

Chery on top for Tropfest as marque seeks younger buyers

Friday, 20 Feb 2026 09:47am

Chery Motor Australia will sponsor Tropfest 2026 to target younger customers through their interests.

Rabbitohs sign Modoras to pass on financial expertise to Business Chamber and club members

Friday, 20 Feb 2026 09:46am

South Sydney Rabbitohs have been sponsored by Modoras which takes naming rights to the NRL club’s Business Chamber.

Sydney FC heads in Mega Rewards deal as platform expands out of Adelaide

Friday, 20 Feb 2026 09:46am

Sydney FC has signed Mega Rewards as a Premium Partner backing the club’s A-League Men’s and Women’s teams for the remainder of the current season.

Hawthorn adds Revolut, Kiva Wellness to backers’ list

Friday, 20 Feb 2026 09:44am

The AFL’s Hawthorn Football Club has secured Revolut and Kiva Wellness to add finance and high-performance backers to its sponsorship roster ahead of the upcoming season.

Sydney Swans put all teams under the Nike swoosh

Friday, 20 Feb 2026 09:43am

Sydney Swans have expanded their long-term Nike deal to bring its AFL, AFLW, VFL, academy and First Nations teams under the same apparel partnership.

GIANTS Netball in focus for latest Specsavers deal

Friday, 20 Feb 2026 09:41am

Specsavers have signed with GIANTS Netball to become a Major Partner for two years.

Gallagher and IMAR Insurance recommit to Perth Wildcats Business Assist

Friday, 20 Feb 2026 09:40am

Basketball’s Perth Wildcats have extended backing from Gallagher and IMAR Insurance.

Sponsorship Industry Jobs

Friday, 20 Feb 2026 09:32am

Below are some job ads we found that might be of interest.

Valvoline’s slick move to get name on Supercars Adelaide Grand Final major asset

Thursday, 19 Feb 2026 09:36am

The Adelaide Grand Final has signed Valvoline Global in a four-year deal that will give the motor oil brand exposure in broadcasts and on a trackside asset at the Supercars ultimate event.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Chery on top for Tropfest as marque seeks younger buyers

Friday, 20 Feb 2026 09:47am

Chery Motor Australia will sponsor Tropfest 2026 to target younger customers through their interests.

National parliament opens inquiry into arts and cultural philanthropy

Friday, 13 Feb 2026 09:34am

The House of Representatives Standing Committee on Communications, the Arts and Sport has opened an inquiry into philanthropy.

Corks pop as Adelaide Festival signs Champagne Pommery

Friday, 13 Feb 2026 09:28am

Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

Potential sale of Wasserman raises questions for Australian experiential, consulting sector

Friday, 20 Feb 2026 09:48am

Global sports and entertainment agency Wasserman is reportedly exploring a sale of the business.

SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

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