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Local clubs grouping, St George Venues gets name on Jubilee Stadium

Friday, 10 Apr 2026 09:13am

The Georges River Council has announced that St George Venues has taken naming rights to Jubilee Stadium for three years.

Guzman y Gomez gives hats-off extension to NSW Swifts

Friday, 10 Apr 2026 09:12am

Guzman y Gomez (GYG) has extended to become the refuel partner to netball’s NSW Swifts for the 2026 season.

Sports Direct jumps in with Cronulla Sharks for second Aussie sponsorship

Friday, 10 Apr 2026 09:11am

Sports Direct has signed with the Cronulla Sharks for its branding to appear on the corner posts at the Ocean Protect Stadium for the current and 2027 NRL seasons.

Gearbox shifts cogs to national expansion through Dragons deal

Friday, 10 Apr 2026 09:10am

The St George Illawarra Dragons have renewed with Gearbox for the current NRL season.

Eels extend Motiv8sports partnership

Friday, 10 Apr 2026 09:09am

Parramatta Eels have extended their partnership with Motiv8sports Australia for a further three years, continuing a community-focused program across Western Sydney.

Takeaway from new Oliver’s Real Food deal with Newcastle Jets is healthy boost for players, supporters

Friday, 10 Apr 2026 09:08am

Oliver’s Real Food will sponsor the men’s and women’s Newcastle Jets A-League teams as well as its pathways programs.

Sponsorship Industry Jobs

Friday, 10 Apr 2026 09:06am

Below are some job ads we found that might be of interest.

Rights holders face tough choices in maintaining revenue after gambling ad reforms – industry observers

Thursday, 09 Apr 2026 09:19am

Sports rights holders are expected to face increased pressure on broadcast valuations under proposed gambling advertising reforms as one of the most active commercial categories is removed from live sport.

Perth Scorchers, BMD come to the crease with computer game for fan engagement

Thursday, 09 Apr 2026 09:18am

The Perth Scorchers and BMD partnered to launch an interactive digital game for the recent Big Bash League season.

Dulux paints positive picture for local clubs through Cats renewal

Thursday, 09 Apr 2026 09:17am

The AFL’s Geelong Cats have extended with Dulux in a sponsorship that focuses on local footie clubs.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Royal Flying Doctor treats new Westpac partnership as major fundraising boost

Thursday, 26 Mar 2026 09:40am

Westpac has partnered the Royal Flying Doctor Service SA/NT (RFDS) to support healthcare delivery in remote South Australia and the Northern Territory.

Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion

Friday, 20 Mar 2026 09:40am

Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.

Creativity to be projected on sails in Apple, Sydney Opera House collaboration

Friday, 13 Mar 2026 09:02am

Sydney Opera House (SOH) and Apple have launched a yearlong collaboration highlighting Australian creativity through technology-led experiences at the architectural landmark.

Budget Direct links three NRL club sponsorships, insuring unique narrative

Monday, 09 Mar 2026 09:28am

Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.

Ingenia Holiday Parks rebooks naming rights to Sydney Family Easter Show

Friday, 06 Mar 2026 08:54am

Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.

Rights holders face tough choices in maintaining revenue after gambling ad reforms – industry observers

Thursday, 09 Apr 2026 09:19am

Government eyes revived gambling ads crackdown – sports in sharp focus

Tuesday, 07 Apr 2026 10:13am

The federal government will ban gambling advertising in sports venues and on team uniforms under new reforms that restart a policy agenda first outlined in 2023.

Banter’s internal ticket and hospitality build ramps up to stand-alone offering

Wednesday, 01 Apr 2026 09:31am

Banter has commercialised its in-house ticketing and hospitality platform after proving its value with clients over several years.

WA still in growth mode, driving sponsorship demand according to local agency

Monday, 30 Mar 2026 09:58am

Economic and population growth in WA is driving increased investment in sport and entertainment sponsorship, with brands responding to strong audience engagement and major event activity according to Playbookx’s Scott Gooch.

Bastion taps Filopoulos to lead agency’s experience division

Wednesday, 25 Mar 2026 09:12am

Bastion has appointed Peter Filopoulos as MD experience to lead key client services.

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Sponsor	Type	Recipients
	Official Partner
	Partner
	Official Partner
	Major Partner
	Official Partner
	Major Partner
	Gold Partner
	Major Partner
	Foundation Principal Partner
	Official Partner
	Official Partner
	Government Partner
	Major Partner
	Major Partner
	Major Partner
	Major Partner
	Presenting Partner
	Official Partner
	Official Partner
	Silver Partner
	Silver Partner
	Co-Major Partner
	Co-Major Partner
	Presenting Partner
	Presenting Partner
	Quick Service Restaurant Partner


	Energy Drink Partner
	Naming Rights

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