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FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

Your Nursing Agency puts its name on Port Adelaide’s Multicultural Power Cup

Tuesday, 11 Aug 2026 09:03am

Your Nursing Agency (YNA) has signed for three years as the Major Partner to the Port Adelaide Football Club’s Multicultural Power Cup.

Perth Glory revels in new Revo Fitness sponsorship

Tuesday, 11 Aug 2026 09:02am

Revo Fitness has signed a deal with Perth Glory to become a Major Partner of the A-League club to the end of 2029.

Community cricket cup emerges from mycar Tyre & Auto signing with Melbourne Stars

Tuesday, 11 Aug 2026 09:01am

The Melbourne Stars’ BBL and WBBL teams will be sponsored by mycar Tyre & Auto which has signed a multi-year deal to become a Major Partner.

Record PGA renewal after Challenger meets big brand awareness boost

Monday, 10 Aug 2026 09:04am

Challenger extended its title sponsorship of the PGA Tour of Australasia after it monitored a significant increase in brand awareness according to executive GM retirement Michael Kolikias.

Fitness Warehouse continues long-term backing of Adelaide United gym

Monday, 10 Aug 2026 09:03am

The A-League’s Adelaide United FC has signed Fitness Warehouse in a two-year extension as its fitness equipment partner.

RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

Sponsorship News Highlights - 9 August, 2026

Monday, 10 Aug 2026 09:01am

SEN sacrifices GIANTS brand equity to build a broader sponsorship platform

Friday, 07 Aug 2026 09:06am

The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.

Paywall blamed for reducing UK Commonwealth Games audience and harming women's sport growth

Friday, 07 Aug 2026 09:05am

The decision to move Commonwealth Games coverage behind a paywall in the UK has drawn criticism over its impact on audience reach of women's sport.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

Jamie Durie snapped up as first EZVIZ Australian brand ambassador

Wednesday, 05 Aug 2026 09:02am

EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.

Bupa steps up to present Disability Sports Australia’s Every Body Moves

Monday, 03 Aug 2026 09:02am

Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.

SEN in shout out for Fight Cancer Foundation’s 2026 Footy Colours Day

Friday, 31 Jul 2026 09:02am

Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.

Morgans Financial upgrades to Patron of Rural Aid

Friday, 24 Jul 2026 09:02am

Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.

Adelaide Fringe shows big benefits from its open access model

Tuesday, 21 Jul 2026 09:01am

The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.

Emporium Hotels South Bank swings behind Queensland Symphony Orchestra

Friday, 10 Jul 2026 08:33am

Queensland Symphony Orchestra (QSO) has signed Emporium Hotels South Bank as a supporting partner to its 2026-27 Maestro Series.

Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

Sponsorship for this year’s Melbourne Royal Show already rising post restructure

Thursday, 04 Jun 2026 09:39am

The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.

FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Thursday, 06 Aug 2026 09:04am

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.

Brands now demand measurable outcomes and more: IMG

Wednesday, 05 Aug 2026 09:05am

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.

AI-powered data analysis launched by Bastion Insights – with expert human backup

Monday, 03 Aug 2026 09:04am

Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.

M+C Saatchi ANZ execs set to go it alone in management buyout after challenging period

Thursday, 23 Jul 2026 09:04am

M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.

Cross exit leads to NSW Rugby League outsourcing sponsorship to International Quarterback

Thursday, 23 Jul 2026 09:02am

NSW Rugby League has restructured part of its commercial operations.

Reibel takes Cowboys credits to assume QRL leadership role

Wednesday, 22 Jul 2026 09:02am

Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.

Nine boss’s opening gambit ensured massive $5.3bn NRL broadcast deal says Colin Smith

Monday, 13 Jul 2026 09:04am

Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.

Dragons appoint Simone Errey to fire up commercial strategy

Monday, 13 Jul 2026 09:02am

St George Illawarra Dragons have anointed Simone Errey as club chief commercial officer.

ACT Greens target gambling ads ban at GIO Stadium

Tuesday, 07 Jul 2026 09:04am

The ACT Greens have called on the territory government to introduce their own gambling advertising reforms.

More industry/people related articles

Sponsor	Type	Recipients
Fridgy

	Foundation Partner
	Premier Partner
	Major Partner




Prezzee


	Healthcare Provider



	Partnership
	Major Partner
	Major Sponsor



	Partnership
	Partnership
	Coffee Partner
	Partnership
	Partnership


	Educatino Partner

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