Tabcorp’s backing for LIV Golf Adelaide has positioned the brand strongly in festival-style sporting events according to its sponsorship & events manager Kerstin Thuresson.
The Melbourne Football Club has signed DriversDepot as a Co-principal Partner to its AFL, VFL and VFLW teams for three years.
Supercars has renewed car rental partner Thrifty Australia for two years.
Burleigh Chilli Co will launch a limited-edition hot sauce as part of a fan engagement push linked to the Gold Coast SUNS 2026 marketing campaign.
The NRL’s South Sydney Rabbitohs have signed Deicorp in a two-year deal.
The AFL’s Fremantle Football Club reported revenue of $83.62m for FY25 and credits rising sponsorship to deliver a profit of $2.53m.
Jellis Craig has signed a multi-year partnership with netball’s Melbourne Vixens, with CEO, Andrew McCann telling Sponsorship News the real estate group entered the sports sector in a move away from traditional advertising in order to build stronger community connections in Victoria.
Tennis Australia CEO, Craig Tiley, will depart the organisation after accepting the CEO position with the United States Tennis Association, bringing an end to a tenure that has spanned nearly two decades across multiple senior roles.
Supercars has announced that Shannons Insurance has taken naming rights to its new safety car fleet as Subaru has expanded its agreement to now supply all the on-track official vehicles until next year.
Pringles will activate on matchdays through its new Auckland FC deal to engage fans.
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