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Rabbitohs pull first-party data out of the hat in big boost to sponsors
The South Sydney Rabbitohs are using their digital infrastructure to capture first-party data and deliver targeted sponsorship outcomes.
Latest News
The Pass adds Melbourne Vixens to loyalty list
Netball’s Melbourne Vixens have partnered The Pass to provide its club members with rewards at 200 pubs and bars across Australia.
Seven Consulting keeps tag on the Opals as tournaments approach
Basketball Australia has renewed Seven Consulting as Major Partner to the Opals until 2029.
Learn Fresh, Adelaide 36ers join to launch NBA Math Hoops
The Adelaide 36ers have partnered Learn Fresh to bring the NBA Math Hoops program to schools in South Australia and the Northern Territory.
MG – A profile of its Port Adelaide activation expansion
MG Motor Australia has expanded its Port Adelaide Football Club deal to create a multi-channel matchday activation that turns its cars into a fan experience.
Shattered Glass at Canberra Stadium alerts sponsors to signage safety risks
Venues and rights holders will be reviewing the installation of temporary sponsor signage after documents released under Freedom of Information laws told how glass was shattered by errant signage at Canberra Stadium.
Tennis Australia tees up to serve PGA Tour’s 2028 Presidents Cup
Tennis Australia (TA) will partner with the PGA Tour to deliver the 2028 Presidents Cup at Kingston Heath Golf Club in Melbourne.
TAB creates soccer home for Aussie World Cup fans
TAB has launched the Cup at TAB promotion at the Star casino in Sydney to coincide with the world’s top soccer competition.
Pepsi bubbles up behind Coke, Nike pips Adidas ahead of FIFA World Cup: Tracksuit data
Pepsi narrowed the gap on Coca-Cola in Australia ahead of the FIFA World Cup.
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