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National parliament opens inquiry into arts and cultural philanthropy

Friday, 13 Feb 2026 09:34am

The House of Representatives Standing Committee on Communications, the Arts and Sport has opened an inquiry into philanthropy.

MECCA MAX eyes third Australian GP appearance

Friday, 13 Feb 2026 09:33am

MECCA MAX will back the upcoming Formula 1 Australian Grand Prix for the third consecutive year.

Devil in the detail for North Melbourne AFLW, Tasmania extension

Friday, 13 Feb 2026 09:31am

The North Melbourne Football Club has extended its AFLW team’s partnership with the Tasmanian government for two seasons.

Husqvarna robots tasked with green preparation at Australian women’s golf majors

Friday, 13 Feb 2026 09:30am

Husqvarna has partnered Australia’s two major women’s golf tournaments in March.

Corks pop as Adelaide Festival signs Champagne Pommery

Friday, 13 Feb 2026 09:28am

Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.

Rugby Australia, Corpay extension spotlights practical partnerships

Friday, 13 Feb 2026 09:23am

Rugby Australia (RA) has signed a multi-year extension with Corpay Cross-Border which supports both the governing body and its flagship teams.

Firebirds, Fulton Hogan collaboration to attract women into growing construction jobs vacuum

Friday, 13 Feb 2026 09:22am

Netball Queensland and the Queensland Firebirds have partnered with Fulton Hogan to promote construction careers to women and girls.

Sponsorship Industry Jobs

Friday, 13 Feb 2026 09:15am

Below are some job ads we found that might be of interest.

SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Football Victoria nets expanded Senol deal with switched NPL naming rights

Thursday, 12 Feb 2026 09:21am

Senol has expanded its Football Victoria sponsorship by taking the naming rights to the entire NPL Victoria soccer competition from this season.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

National parliament opens inquiry into arts and cultural philanthropy

Friday, 13 Feb 2026 09:34am

The House of Representatives Standing Committee on Communications, the Arts and Sport has opened an inquiry into philanthropy.

Corks pop as Adelaide Festival signs Champagne Pommery

Friday, 13 Feb 2026 09:28am

Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

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