Brands now demand measurable outcomes and more: IMG
IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.
IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.
The Victoria Racing Club (VRC) has signed Lucas Collective as a hospitality partner for the 2026 Melbourne Cup Carnival.
EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.
Binance Australia has honed its Australian sports sponsorship strategy by taking on a matchday partnership with the Melbourne Storm for its NRL home game against the Manly Sea Eagles in Perth this weekend.
The Tasmania JackJumpers are widening their sponsorship catchment beyond local backers as its NBL teams target national and global brands.
The NSW Waratahs have renewed Everything Fleet as a Platinum Partner to the end of 2027.
South East Melbourne Phoenix has renewed Maple Living in a multi-year sponsorship to the NBL28 season.
The West Coast Eagles have renewed their SKG Radiology arrangement which has spanned more than a decade.
Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.
Australian drinkware brand Fridgy has signed as a Major Partner to the 2026 AUSX Supercross Championship.