-204855.jpeg "Adelaide United FC (A-League)"){kind=logo}
-208897.jpg "Seiko Australia (including Pulsar)"){kind=logo}
-213039.jpg "AirTouch (Polyaire)"){kind=logo}
-210641.jpeg "The Australian Commonwealth Games Association (ACGA)"){kind=logo}
-also-see-asahi-premium-beverages-200814.jpeg "Carlton & United Breweries (CUB) also see Asahi Premium Beverages"){kind=logo}
-202088.jpg "American Express International (AMEX)"){kind=logo}
Rio Tinto puts employee and community engagement at the centre of sponsorship strategy
Rio Tinto has built its sports sponsorship strategy on engaging employees and communities in the areas where it operates.
Latest News
Penrith Panthers renew local favourite MyPlace for shirt front asset
MyPlace will retain its spot on the front of Penrith Panthers’ playing jersey to the 2029 NRL season.
Cancer Council, TAL team up to target youth on skin cancer risk
TAL has added skin cancer prevention to its Health for Life program through a Cancer Council partnership targeting younger Australians.
Six local partners remain on court for Adelaide 36ers’ upcoming season
Adelaide 36ers have renewed agreements with six South Australian businesses for NBL27.
Sponsorship restrictions make 43% of wagering deals’ value a poor bet – Gemba
Gambling brands and sports rights holders will be forced to restructure sponsorship packages as tighter advertising rules reduce access to major branding assets according to Gemba.
OS fans invited to audition for Australian Open reality content planned for 2027
Tennis Australia (TA) will produce a reality-style content series to be made during the 2027 Australian Open.
AFL’s home-and-away audience tops 370 million to challenge NRL broadcast super deal boast
The AFL claims to have reached 370 million viewers across Seven, 7plus, Foxtel and Kayo Sports for the 2026 home-and-away season.
Four external advisers sought to make big commercial splash for Swimming Australia
Swimming Australia is seeking up to four external commercial experts to advise its board and executive as it seeks new revenue streams.
Demons in the detail – sponsor exit puts due diligence in sector focus
Rights holders must undertake strong due diligence when assessing prospective sponsors that do not have an established commercial record, according to industry sources.
Brisbane Heat hands naming rights to Celebrity First Ball in timely deal with SEIKO
SEIKO will sponsor the Brisbane Heat’s Celebrity First Ball activation at every home match this season.
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