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Asahi swaps in beer and cider rights from Lion at VRC’s Flemington
Victoria Racing Club (VRC) has signed a seven-year deal with Asahi Beverages which replaces a two-decade supply relationship with Lion at Flemington Racecourse.
Latest News
Ray White adds three-year lease of life in Port Adelaide renewal
The AFL’s Port Adelaide Football Club has renewed Ray White as a Premier Partner for three years.
Dragons, SEDA partner to offer sports business diploma
The NRL’s St George Illawarra Dragons have joined SEDA Group to offer a new course for students seeking careers in sport.
Reds, Gallipoli Medical Research link to honour veterans
The Queensland Rugby Union (QRU) has partnered Gallipoli Medical Research (GMR) to support defence force veterans.
Storm moves to rebuild ties with Wurundjeri after welcome to country fallout
The NRL’s Melbourne Storm has signed a partnership with the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation (WWCHAC) as the club pivots to rebuild its relationship with First Nations communities following recent controversies.
Huddle, Marvel Stadium spotlight youth job opportunities
The North Melbourne Football Club’s community arm has partnered with the AFL’s Marvel Stadium to create an employment pathway for young people.
GIANTS Netball, HCF stay active in participation-focussed renewal
GIANTS Netball and HCF have renewed their 10-year Principal Partner sponsorship to 2028.
Emelia Jackson cooks up Mother’s Day campaign for Kenwood
Kenwood will use brand ambassador and MasterChef winner Emelia Jackson to promote sales and engagement in the run-up to Mothers’ Day.
Live Nation flags appeal in multi-faceted US court loss
Live Nation will challenge recent court findings against it.
AFL Gather Round takes speccy marks with big crowds and record viewership
Last week’s AFL Gather Round set new attendance and viewership records.
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