The Adelaide Grand Final has signed Valvoline Global in a four-year deal that will give the motor oil brand exposure in broadcasts and on a trackside asset at the Supercars ultimate event.
Bioglan has extended its World Surf League Asia Pacific (WSLAP) sponsorship to 2027.
The Newcastle Knights have extended PKF for two years to the end of the 2027 NRL season.
Hockey Australia (HA) and HITIQ have signed a three-year deal to introduce smart mouthguard technology for enhanced player safety.
Tissot has signed on as timekeeping partner to the 2026 Summer Jam Championship.
The Melbourne Storm has extended its Hostplus sponsorship to include the 2028 NRL season bringing the relationship to 23 years.
Wests Tigers have extended and expanded KenoGO’s sponsorship for the upcoming NRL season.
Silverwood’s Resort by Lotus Living has become presenting partner of the AFL’s Richmond Football Club’s Punt Road Collective.
Local restaurant Schnitz Cameron Park has sponsored the Newcastle Jets.
Port Adelaide Football Club has secured a two-year sponsorship from KEF which becomes a Principal Partner to the club’s AFL and AFLW sides.
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