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Why Aussie returned to sport after a decade’s hiatus
Aussie selected soccer teams Melbourne Victory and Western Sydney Wanderers for its return to sport sponsorship because of their strong community connections and grassroots reach.
Latest News
Coke pulls ring for Aussie soccer as World Cups approach
Football Australia (FA) has signed Coca-Cola as beverage partner to national sides the Socceroos and Matildas.
Saints seek heavenly Whatnot shopping experience for fans
The AFL’s St Kilda Football Club signed specialty platform Whatnot as its live shopping partner for 2026.
Wildcats, Defence West go on offence to boost industry careers awareness
The Western Australian government has signed a memorandum of understanding with the NBL’s Perth Wildcats to promote career opportunities in the state’s defence industry.
NBL/WNBL call ‘travel’ and Virgin Australia scores
Virgin Australia’s new NBL and WNBL sponsorship grew out of the leagues’ search for an airline partner to expand basketball’s growing travel and event needs according to their chief growth officer Samantha Green.
GAC Australia opens door to long-term Sydney FC relationship
Sydney FC has signed a multi-year sponsorship with GAC Australia which becomes a Premium Partner to the A-League club.
Hawthorn, Trilogy Funds renewal offers fans chance to win AFL grand final tickets
Trilogy Funds has extended its Hawthorn Football Club sponsorship for three years.
Fremantle Dockers fans will enjoy the away-from-home Pirate Life again
The AFL’s Fremantle Dockers have renewed their partnership with Pirate Life that will continue to host fans in dedicated pub spaces to watch away games in Western Australia.
Budget Direct joins Melbourne Storm to mark 10 years helping Starlight Children’s Foundation
Melbourne Storm is marking its 10-year partnership with the Starlight Children’s Foundation by donating via the Budget Direct Footy Charity Championship.
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