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-205322.jpeg "Melbourne Victory FC (A-League)"){kind=logo}
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Youi to target fan roots in Rugby League World Cup sponsorship
Youi will leverage its 2026 Rugby League World Cup campaign around fan identity and heritage according to head of marketing & communications Dave Annesley.
Latest News
Australia's sportstech sector builds muscle to reach record return – ASTN
Australia’s sportstech industry has maintained rapid expansion and is worth a record $7.11 billion annually according to the Australian Sports Technologies Network (ASTN).
Sydney FC, Carbiz celebrate decade driving grassroots soccer
Carbiz has renewed its Sydney FC sponsorship for the 10th consecutive season to provide key support for the A-League club’s grassroots soccer initiatives.
Tigers maintain MCG accessibility gate with a little help from friends at NSB Cyber
Richmond Football Club has confirmed a partnership with the MCC and NSB Cyber to maintain the accessibility gate at the MCG at all its home games for the res t of the AFL season.
Direct-to-consumer sport still a risky play, despite more streaming – Colin Smith
Australian sports should be cautious in bypassing broadcasters to sell live sport directly to fans even as streaming audiences grow according to sports media rights adviser Colin Smith.
Hockey Australia Masters adds Cirka for clean sweep at championships
Cirka has signed for three years with Hockey Australia Masters and becomes a Major Partner to the national and Australia 2 Masters teams.
Netball WA, West Coast Fever get healthy hand up in HCF renewal
HCF has extended with Netball WA and state team the West Coast Fever until 2027.
Brisbane Roar for Cannon Logistics upgrade to cup jersey spot
Cannon Logistics has extended with the Brisbane Roar to the end of the 2026/27 A-League Men’s season.
Rugby League World Cup, Bank South Pacific deal demonstrates strength of region
Bank South Pacific's (BSP) decision to back the Rugby League World Cup has highlighted the code’s growing commercial strength in the region.
AAMI will take 603 Sideline Champions to Glasgow Commonwealth Games
Australian team backer AAMI will take 603 family members, friends and supporters of Australian athletes to the Glasgow 2026 Commonwealth Games as it expands its Sideline Champions sponsorship.
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