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Hoopfest sees Spalding etch marketing concept on site

Monday, 16 Feb 2026 08:59am

Spalding presented a personalised ball activation at NBL Hoopfest in Perth to test new on-site engraving technology that gives fans fast access to customised products.

Formbay ticks the right boxes for Wests Tigers’ back of jersey

Monday, 16 Feb 2026 08:58am

Wests Tigers have secured clean energy compliance platform Formbay as a Platinum Partner for the 2026 NRL season.

Supaglass values visibility from Raiders deal

Monday, 16 Feb 2026 08:57am

Local brands the Canberra Raiders and Supaglass Industries have joined forces ahead of the 2026 NRL Season.

Mavericks sign Law Squared

Monday, 16 Feb 2026 08:56am

Melbourne Mavericks have secured a new commercial partnership with Law Squared, adding the legal services firm to the club’s sponsorship portfolio as it continues to build its business network around the Super Netball competition.

Sponsorship News Highlights - 15 Februray, 2026

Monday, 16 Feb 2026 08:55am

National parliament opens inquiry into arts and cultural philanthropy

Friday, 13 Feb 2026 09:34am

The House of Representatives Standing Committee on Communications, the Arts and Sport has opened an inquiry into philanthropy.

MECCA MAX eyes third Australian GP appearance

Friday, 13 Feb 2026 09:33am

MECCA MAX will back the upcoming Formula 1 Australian Grand Prix for the third consecutive year.

Devil in the detail for North Melbourne AFLW, Tasmania extension

Friday, 13 Feb 2026 09:31am

The North Melbourne Football Club has extended its AFLW team’s partnership with the Tasmanian government for two seasons.

Husqvarna robots tasked with green preparation at Australian women’s golf majors

Friday, 13 Feb 2026 09:30am

Husqvarna has partnered Australia’s two major women’s golf tournaments in March.

Corks pop as Adelaide Festival signs Champagne Pommery

Friday, 13 Feb 2026 09:28am

Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

National parliament opens inquiry into arts and cultural philanthropy

Friday, 13 Feb 2026 09:34am

The House of Representatives Standing Committee on Communications, the Arts and Sport has opened an inquiry into philanthropy.

Corks pop as Adelaide Festival signs Champagne Pommery

Friday, 13 Feb 2026 09:28am

Champagne Pommery has joined the Adelaide Festival 2026 adding hospitality and VIP activations to the event.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

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Sponsor	Type	Recipients
	Hospitality Partner
	Nutrition Partner
	Silver Partner
	Hospitality Partner
	Apparel Partner


	Wine Partner
	Supporting Partner

	Pathways Partner
	Training and warm-up ball partner
	Official Global Partner
	Official Global Supporter
	Official Global Supporter
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Global Supporter
	Major Partner


	Theme Park Partner
	Associate Partner
	Nutrition Partner
	Nutrition Partner
	Apparel Partner
	Supply Partner

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