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-208295.jpeg "Australian Olympic Committee (AOC)"){kind=logo}
-204191.jpeg "Australian Football League (AFL)"){kind=logo}
-208600.jpg "Sydney Flames WNBL (Hoops Capital)"){kind=logo}
-213109.jpg "AG1 (Athletic Greens International)"){kind=logo}
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Airlines adopt multi-sport sponsorship strategy to drive global reach
Airlines are increasing investment in multi-sport sponsorships to expand global visibility according to new data from GlobalData.
Latest News
TLC Healthcare on the road to expand number of junior footy deals
TLC Healthcare has secured naming rights to the South Metro Junior Football League (SMJFL) as part of its grassroots sponsorship strategy across Victoria.
IMB Bank puts good community name on Netball NSW Premier League
Netball NSW has signed IMB Bank which takes naming rights to the state’s premier league for three years.
Allianz’s new community program partners OTLR to boost post-disaster recovery
Allianz Australia has partnered with Outside the Locker Room (OTLR) to deliver 100 mental resilience workshops across the country.
M+C Saatchi sport, entertainment specialists in Australian branch reset
M+C Saatchi has restructured its sport and entertainment offering in Australia to what it describes as an “integrated model” for services covering sponsorships, PR and social media influence rather than operating as a standalone unit.
Rifle to crack podcasting with SHOUT acquisition
Rifle Agency has acquired SHOUT Collective to expand its sports marketing and media offering into podcasting.
Colgate broadens smile as name goes on AFL’s Brownlow Medal red carpet
The AFL has extended its Colgate-Palmolive sponsorship to take on naming rights to the Brownlow Medal ceremony’s red carpet.
Rugby Australia cheered by remarkable financial turnaround
Rugby Australia (RA) has reported a $70.6 million operating surplus for 2025.
Netball Australia boss, West departs after big boost to sport’s profile
Netball Australia CEO Stacey West has announced she will step down as the ruling body prepares for its next phase.
Roosters formalise collaboration with Invictus Australia
The NRL’s Sydney Roosters have signed with Invictus Australia to support veterans on matchdays and through community programs.
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