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Optus answers NBL, WNBL call for growth in basketball

Monday, 15 Jun 2026 09:58am

The National Basketball League (NBL) and Women’s National Basketball League (WNBL) have secured Optus as a Major Partner.

Newcastle Knights accept challenge of separating NRLW sponsors in James Place deal

Monday, 15 Jun 2026 09:57am

The Newcastle Knights have signed James Place to sponsor its NRLW side for two years as it continues building a standalone commercial program for the women.

BYD opens doors into Australian soccer as Melbourne Victory vehicle supplier

Monday, 15 Jun 2026 09:56am

The Melbourne Victory has announced that BYD has become its exclusive motor vehicle supplier for the next 12 months.

Motorsport communicator Matt Payne dies, aged 46

Friday, 12 Jun 2026 12:02pm

I woke on Friday morning to the terrible news that public relations and motorsport communications specialist Matt Payne had died suddenly at the age of 46.

VoltX charged up to seek sponsorships in Victoria, ACT – including grassroots clubs

Friday, 12 Jun 2026 09:45am

VoltX Energy will use sponsorships to build brand awareness as it expands into the ACT and Victorian markets even though it already has a growing installation footprint there.

Rabbitohs sponsors forego apparel logos for special Jai Arrow MND jersey

Friday, 12 Jun 2026 09:44am

Sponsors holding apparel branding assets with the South Sydney Rabbitohs agreed to whiteout their logos on a special one-off playing jersey to honour former player Jai Arrow.

One Active snaps up extended naming rights to Hockey One League

Friday, 12 Jun 2026 09:43am

ONE Active has retained naming rights to the Hockey One League for three additional years.

Wallabies, Wallaroos put boots outside the ground again with R.M.Williams extension

Friday, 12 Jun 2026 09:42am

Rugby Australia (RA) has announced the Wallabies and Wallaroos will continue wearing R.M.Williams boots after it renewing its sponsorship to 2029.

Sponsorship Industry Jobs

Friday, 12 Jun 2026 09:35am

Below are some job ads we found that might be of interest.

Acenda Life commissions Bastion to create confidence in target market

Thursday, 11 Jun 2026 09:37am

Acenda Life this week launched a new brand campaign to strengthen its position in Australia’s insurance and retirement sector.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

Sponsorship for this year’s Melbourne Royal Show already rising post restructure

Thursday, 04 Jun 2026 09:39am

The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.

Fourth ‘Put a Cap on Breast Cancer’ launched by JAX Tyres & Auto

Thursday, 04 Jun 2026 09:36am

JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.

Cronulla Jazz & Blues Festival hitches a ride from Century Freight

Wednesday, 27 May 2026 09:18am

Century Freight has signed as a tier-two Major Sponsor of the 2026 Cronulla Jazz & Blues Festival which is one of Sydney’s largest free music events.

Hockey Australia boss David Pryles steps down

Wednesday, 10 Jun 2026 10:05am

Hockey Australia (HA) CEO, David Pryles has resigned after four and a half years in the job.

Tennis Australia plucks NRL boss Abdo to serve future growth

Wednesday, 27 May 2026 09:19am

Andrew Abdo will be the new CEO of Tennis Australia (TA) after a global recruitment search attracted 150 applicants.

Ticketek Entertainment Group changes CEO to meet new challenges

Friday, 22 May 2026 09:31am

Ticketek Entertainment Group (TEG) has announced that group CEO Brad Banducci will step down at the end of May.

Budget nudges gambling reform with funding details

Thursday, 14 May 2026 09:00am

The Albanese government’s Federal Budget has added new detail to its gambling reform agenda to include funding for enforcement, online regulation and harm minimisation.

Red Bull butts IWIY studio drinks supply into Origin content contract

Thursday, 14 May 2026 08:59am

Creative production studio I Want It Yesterday (IWIY) has expanded ties with Red Bull Australia after producing social-led content for the brand’s State of Origin campaign dubbed Mates of Origin.

More industry / people related articles

More latest news

Sponsor	Type	Recipients
Fiji GOV	Major Partner
Niterra	Coaches Partner
	Official Building Partner
	Platinum Partner
	Major Partner
	Elite Partner
	Co-Major Partner
	Apparel Partner

	Green Energy Partner
	Principal Partner
	Naming Rights

	Premium Partner
	Airline Partner and Presenting Partner
	Gold Partner
	Gold Partner
	Major Partner
	Premier Partner
	Executive Partner
	Executive Partner
	Major Partner
	Premium Partner
	Official Partner

	Principal Partner

	Energy Drink Partner

Recent sponsorship database changes

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