Challenger extended its title sponsorship of the PGA Tour of Australasia after it monitored a significant increase in brand awareness according to executive GM retirement Michael Kolikias.
The A-League’s Adelaide United FC has signed Fitness Warehouse in a two-year extension as its fitness equipment partner.
The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.
The biggest commercial casualty of Sports Entertainment Group's (SEG) acquisition of the GIANTS licence may be almost a decade of brand equity, with the deal also creating one of Australian sport's few examples of a single company owning two competing clubs.
The decision to move Commonwealth Games coverage behind a paywall in the UK has drawn criticism over its impact on audience reach of women's sport.
Suncorp Super Netball claims record growth in audiences, attendance, memberships and digital engagement that have strengthened Netball Australia's (NA) commercial position as it continues searching for a new naming rights partner from next season.
The Penrith Panthers have extended KFC backing to the end of the 2028 NRL season.
The Western Bulldogs have confirmed a three-year extension with Kapitol.
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