The GWS Giants have organised a conference for global sports apparel brand New Balance to show how sponsors can extract extra value beyond matchday activations.
Boss has signed as official lifestyle outfitter to the Australian Open 2027.
Melbourne coffee roaster ST. ALi will serve barista-made coffee to the Australian team at the Glasgow Commonwealth Games.
Macarthur Bulls FC has named Oran Park Hotel as official fan destination for away match gatherings until the end of the 2026/27 A-League season.
The Women’s National Basketball League’s (WNBL) CEO role has been made redundant as part of a restructuring within the NBL Group but the outgoing incumbent Jennie Sager says this move will undermine the league’s growth and innovation.
The A-league’s Melbourne Victory and the Committee for Melbourne have renewed to promote closer connections between Victoria’s businesses and the community.
The Brisbane Bullets and LSKD transformed the basketball team’s High-Performance Centre in South Brisbane into a hub for BYD Hyrox Brisbane on the weekend.
The West Coast Eagles have signed Tony Barlow Menswear as preferred supplier of men’s corporate apparel.
The AFL and Monster Energy have revised their agreement to cover the AFLW competition.
The NRL’s Brisbane Broncos and Rio Tinto have launched a new sustainability initiative ahead of the derby match against the North Queensland Cowboys in July.
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