The AFL’s Hawthorn Football Club is is targeting international brands as it searches for a replacement front-of-guernsey sponsor according to chief commercial officer Jo Gilbert.
Rugby Australia (RA) has signed a multi-year sponsorship with Melbourne-based distillery Starward Whisky.
Gym network Revo Fitness has secured naming rights to the Victorian Amateur Football Association’s (VAFA) Elsternwick Park Oval 1 for four years.
The South Sydney Rabbitohs are using their digital infrastructure to capture first-party data and deliver targeted sponsorship outcomes.
Netball’s Melbourne Vixens have partnered The Pass to provide its club members with rewards at 200 pubs and bars across Australia.
Basketball Australia has renewed Seven Consulting as Major Partner to the Opals until 2029.
The Adelaide 36ers have partnered Learn Fresh to bring the NBA Math Hoops program to schools in South Australia and the Northern Territory.
MG Motor Australia has expanded its Port Adelaide Football Club deal to create a multi-channel matchday activation that turns its cars into a fan experience.
Venues and rights holders will be reviewing the installation of temporary sponsor signage after documents released under Freedom of Information laws told how glass was shattered by errant signage at Canberra Stadium.
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