Sports organisations should shift focus from collecting more fan data to proving what supporters actually do if they are to deliver greater value to sponsors according to former Optus chief marketing officer and now Delphize chief growth officer, Melissa Hopkins.
News Australia has partnered with THE ICONIC to launch a content campaign supporting the Newcastle Knights ahead of the 2026 NRLW season.
Fremantle Football Club has signed Viva Leisure that will see its Zoo Fit brand become club gym partner backing both its AFL and AFLW teams.
Netball Australia (NA) is reshaping its commercial strategy as it searches for a replacement naming rights partner for Super Netball.
Rugby Australia (RA) and Coca-Cola have signed a four-year deal covering national teams the Wallabies and Wallaroos as well as Sevens competition teams ahead of the Men’s Rugby World Cup 2027 and the global women’s tournament in 1929.
Choice Hotels has extended as a partner to the National Basketball League for the NBL27 season.
Table of Plenty has entered sports sponsorship by signing with Melbourne United ahead of the NBL27 season.
The AFL’s Collingwood Football Club and Comfort Sleep have collaborated as part of the club’s focus on sleep in its high-performance program.
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-212912.jpg "Club Lime (Viva Leisure Limited)"){kind=logo}
-208511.jpeg "Sydney FC (A-League)"){kind=logo}
