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AFL toasts wine partnership with newcomer Vinarchy

Friday, 06 Feb 2026 09:38am

Vinarchy has become the wine partner to the AFL, AFLW and Marvel Stadium and its Grant Burge labels will be served across a league events and venues.

QRL creates space for National Storage on sponsor roster

Friday, 06 Feb 2026 09:35am

Queensland Rugby League (QRL) has signed National Storage in a three-season deal that will give the sponsor state-wide visibility across code competitions and digital platforms.

AOC rings in ski resorts for super partnership ahead of Winter Olympics

Friday, 06 Feb 2026 09:34am

The Australian Olympic Committee (AOC) has created a wide partnership with the nation’s major alpine destinations ahead of the Milano Cortina 2026 Winter Olympics.

Sydney Tools build on Bulldogs deal with two-year renewal

Friday, 06 Feb 2026 09:33am

Sydney Tools has extended with the NRL’s Canterbury-Bankstown Bulldogs for two seasons.

Brisbane Roar will wear Kelme kit for three seasons

Friday, 06 Feb 2026 09:31am

Brisbane Roar has secured an apparel sponsorship with Kelme running to the 2028/29 A-Leagues seasons.

Sponsorship Industry Jobs

Friday, 06 Feb 2026 09:28am

Below are some job ads we found that might be of interest.

Why Richmond created the Punt Road Collective

Thursday, 05 Feb 2026 09:09am

The AFL’s Richmond Football Club developed its Punt Road Collective to create new commercial revenue streams.

NBL inks the Pass in big + for members

Thursday, 05 Feb 2026 09:08am

The National Basketball League (NBL) has signed a partnership with hospitality loyalty platform the Pass.

Hockey Australia lands Funlab gifts for kids, extends revolutioniseSPORT

Thursday, 05 Feb 2026 09:07am

Hockey Australia (HA) has signed Funlab to sponsor its Hookin2Hockey program for 2026.

Saints, RSEA deal wears well for both partners

Thursday, 05 Feb 2026 09:06am

St Kilda Football Club has renewed its RSEA Safety deal through to the end of the 2027 season.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

Melbourne Symphony Orchestra conducts new Australian Open theme

Wednesday, 26 Nov 2025 09:39am

Tennis Australia (TA) has commissioned the Melbourne Symphony Orchestra (MSO) to update the Sound of the Australian Open (AO) theme for 2026.

Pommery, Sydney Opera House deal breaks out the champagne

Wednesday, 19 Nov 2025 09:39am

Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

TGI Sport taps Rushton as CEO after tech makeover

Thursday, 11 Dec 2025 09:22am

TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.

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