The Milano Cortina 2026 Winter Olympics recorded the lowest domestic sponsorship revenue for the event since Torino 2006 according to data from the International Olympic Committee’s Olympic Marketing Fact File and GlobalData.
Hockey Australia (HA) reported a return to surplus in 2025 with increased revenue assisted by an improving commercial environment.
The Victorian government has committed $81.1 million in new funding for the creative industries in the 2026-27 State Budget.
Woolworths has opened applications for its 2026 netball grants program as the supermarket chain further invests in the sport.
Surfing NSW has partnered with Liveheats to build a system for analysing data from the sport’s grass roots in the state.
The NRL’s South Sydney Rabbitohs joined Upstate to launch a women’s activewear range at a community wellness event on 2 May.
Honeycomb has identified the top-performers in the Australian Formula 1 GP sponsor roster.
The Women’s National Basketball League (WNBL) has appointed Justin Nelson as its chief operations officer and Lauren Jackson as chief strategy & basketball partnerships officer.
Agency specialist Gemba has created a new State of Origin campaign for GIO Insurance.
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