-210641.jpeg "The Australian Commonwealth Games Association (ACGA)"){kind=logo}
-also-see-asahi-premium-beverages-200814.jpeg "Carlton & United Breweries (CUB) also see Asahi Premium Beverages"){kind=logo}
-202088.jpg "American Express International (AMEX)"){kind=logo}
-204855.jpeg "Adelaide United FC (A-League)"){kind=logo}
-208247.jpeg "Perth Glory FC (A-League)"){kind=logo}
-211858.jpeg "South East Melbourne Phoenix (NBL)"){kind=logo}
-211514.jpg "AUSX Open Supercross"){kind=logo}
Surfing Super League spots big market wave, ready to catch major brands ahead of 2028 launch
The new Surfing Super League (SSL) is pitching series-wide and team sponsorships.
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Collingwood AFLW coaches’ rights joined to CyberCX deal
CyberCX has expanded its Collingwood Football Club sponsorship to the AFLW team.
Simba Car Hire extends generous discounts to bp Adelaide Grand Final teams, fans
Simba Car Hire has extended its bp Adelaide Grand Final sponsorship through to 2027.
Good Drinks enjoy greater availability after Adelaide 36ers expansion
Basketball’s Adelaide 36ers have extended Good Drinks Australia for two NBL seasons in a deal that focuses on hospitality.
TechnologyOne ends five-year sports sponsorship hiatus with new WNBL deal
TechnologyOne has returned to sports sponsorship after a five-year hiatus from new deals by announcing naming rights to the WNBL’s Townsville Tip Off.
Western Bulldogs extend CoinSpot branding on all its teams’ apparel
CoinSpot has extended its Western Bulldogs sponsorship for two years.
Rural Aid programs get full tanks again in Ampol extension
Ampol has extended its backing for Rural Aid for three years.
Hyundai opens door to AFLW in Brisbane Lions renewal
Hyundai Australia has renewed its sponsorship of the AFL’s Brisbane Lions for three seasons as a Major Partner to the end of 2029.
Betting off the boundary ‘rope’ as Cricket Australia ponders future options
Cricket Australia (CA) is seeking a new partner for its boundary rope signage after the expiry of its Bet365 deal.
Budget adds Perth Scorchers to sponsor ledger in first cricket deal
The Perth Scorchers have signed Budget Car and Truck Rental which makes its first entry into cricket sponsorship.
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