M+C Saatchi has restructured its sport and entertainment offering in Australia to what it describes as an “integrated model” for services covering sponsorships, PR and social media influence rather than operating as a standalone unit.
Rifle Agency has acquired SHOUT Collective to expand its sports marketing and media offering into podcasting.
The AFL has extended its Colgate-Palmolive sponsorship to take on naming rights to the Brownlow Medal ceremony’s red carpet.
Rugby Australia (RA) has reported a $70.6 million operating surplus for 2025.
Netball Australia CEO Stacey West has announced she will step down as the ruling body prepares for its next phase.
The NRL’s Sydney Roosters have signed with Invictus Australia to support veterans on matchdays and through community programs.
The NRL’s Newcastle Knights and Coca Cola will deliver a halftime concert featuring local country music singer Morgan Evans at the Anzac Round match against the Penrith Panthers at McDonald Jones Stadium.
Netflix has appointed Adam Hodge to its brand partnerships team covering Australia and New Zealand following his departure from the NRL’s St George Illawarra Dragons.
Nine Entertainment and the National Basketball League (NBL) have signed a deal to bring weekly free-to-air coverage from the 2026/27 season.
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