-213163.jpg "Adelaide United FC (A-League Women)"){kind=logo}
-212386.jpeg "The Royal Automobile Association of South Australia (RAA)"){kind=logo}
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Hawthorn signs V Energy as energy drink partner
Hawthorn Football Club has signed V Energy as its energy drink partner in a deal that will include social media integration, match-day signage and fan activations at AFL and AFLW games.
Latest News
Grand Pacific Entertainment & Advisory to support national rollout of the Anxiety Project
Grand Pacific Entertainment & Advisory advised on the launch of the Student Anxiety Summit and the subsequent national rollout of the Anxiety Project to Australian primary schools.
Sea Eagles place New Age Veneers and Zantac on back-of-shorts
The Manly Warringah Sea Eagles have renewed New Age Veneers and Zantac that now both have back-of-shorts spots for the current NRL season.
Adelaide United provides local awareness for Ebury over coming season
Ebury has signed with Adelaide United to have its branding on front of players’ shorts until the end of A-League Men’s 2026–27 season.
Niterra stamps NTK on Collingwood coaches
The Collingwood Football Club has appointed Niterra as its AFL and VFL coaches’ partner for 2026.
XXXX keeps head for Gold Coast Titans in five-year extension
The Gold Coast Titans have extended their XXXX deal to the end of the 2030 NRL and NRLW seasons.
Gemba analysis finds clues to Formula 1 opportunities
Gemba has released new research outlining the scale of Formula 1’s global fanbase and commercial opportunities for both rights holders and brands across different levels of fan engagement.
Roll’d sticks backing behind Hockey Australia
Hockey Australia (HA) has signed Roll’d that becomes quick service restaurant partner to the sport for three years.
Midea using Asian Cup sponsorship to launch its appliances here
Midea is using its AFC Women’s Asian Cup sponsorship to boost brand recognition in Australia.
Mitre 10 takes DIY direct to Geelong Cats fans
The Geelong Football Club has signed Mitre 10 to partner its AFL and AFLW teams.
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