VRC Flemington test incubates recharged Cygnett activation for Melbourne Cup Thursday, 15 Oct 2026 Cygnett has expanded its Victoria Racing Club (VRC) involvement into a two-year sponsorship agreement with an option for a third. Read more
Veteran health symposium at Invictus Australia Sports Festival gets Bupa backing Thursday, 15 Oct 2026 Bupa will sponsor a new symposium on veteran wellbeing through sport as part of its backing for the inaugural Invictus Australia Sports Festival to be held in Perth this month. Read more
Decade extension from Westpac to cover Australian Museum bicentenary Thursday, 15 Oct 2026 Westpac has renewed its Australian Museum sponsorship for 10 years. Read more
Sydney Symphony schools programs, regional concerts get Teachers Mutual Bank backing Thursday, 15 Oct 2026 Teachers Mutual Bank has signed as presenting partner of Sydney Symphony Orchestra’s schools programs as well as concerts in western Sydney and Newcastle. Read more
Brisbane 2032's $1.7bn sponsorship target will test brand appetite for long-term deals Wednesday, 14 Oct 2026 Brisbane 2032 is targeting an estimated $1.7 billion in domestic commercial revenue as it prepares to sell six-year sponsorship agreements in a market where many brands have yet to begin planning for the games. Read more
Adobe added to snapshot of Australian Open AI tech Wednesday, 14 Oct 2026 Tennis Australia (TA) has signed Adobe as Australian Open (AO) AI marketing and creativity partner. Read more
SP Lager extension adds froth to PNG Chiefs’ NRL trajectory Wednesday, 14 Oct 2026 SP Lager has extended its PNG Chiefs sponsorship adding alcoholic beverage rights at home fixtures. Read more
Sponsor summit goes higher as Hockey Australia plots path to Brisbane 2032 Wednesday, 14 Oct 2026 Hockey Australia has boosted its annual partner summit attendance by 50% to bring nearly 50 representatives from its commercial network on the sport’s path to LA 2028 and the Brisbane 2032 Olympic Games. Read more
Lendux nets Adelaide United Women's front-of-shirt spot Wednesday, 14 Oct 2026 Adelaide United FC has signed Lendux as A-League Women's Major Sponsor for two years. Read more
Australian MotoGP on the move, scoops up Red Bull for naming rights Tuesday, 13 Oct 2026 Red Bull has taken naming rights to the Australian MotoGP Grand Prix for 2027 and 2028. Read more
