Dive into the World of Experiential Marketing

We’re excited to announce the Live Music Activations panel for the upcoming Activations Showcase on 24 October at Marvel Stadium. This panel will feature a powerhouse lineup of senior marketing experts from top global brands.

Florencia Aimo, vice president of area marketing at Mastercard, and Hayden Abercrombie, marketing & innovation director at Diageo, will share their insights into world-class activations and the role these strategies play in enhancing brand engagement.

They will be joined by industry leaders Kristy Rosser, senior vice president of marketing solutions & client services at Live Nation, and Don Elford, director of global partnerships at ASM Global (now Legends). Together, they’ll unpack why live music is such a compelling space for brand activations and what makes these campaigns resonate so successfully with audiences.

The Activations Showcase is Sponsorship News’ first conference dedicated entirely to a single topic: the powerful world of experiential activations. The event will cover a range of topics, including:

• Activating In-Stadium and Special Rounds
• The Australian Open’s Brand Precinct
• Global Events: Olympics & Paralympics
• Major Motorsport Activations
• Leveraging Technology in Experiential Marketing
• Overcoming Challenges in Activation Strategy Development

We’ve designed the conference to deliver actionable insights, practical strategies, and inspiring case studies to help elevate your activations.

As a special offer, we're conscious of providing value in these challenging times. Multi-ticket packages are available at an exclusive rate of $495 per person, making it accessible for your entire team.

Don’t miss this unique opportunity to hear from the best in the business and gain valuable perspectives to take your activations to the next level.

We look forward to seeing you there!

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