Latest Headlines | Australian Sport & Sponsorship News

Sponsorship restrictions make 43% of wagering deals’ value a poor bet – Gemba

Gambling brands and sports rights holders will be forced to restructure sponsorship packages as tighter advertising rules reduce access to major branding assets according to Gemba.
Demons in the detail – sponsor exit puts due diligence in sector focus

Rights holders must undertake strong due diligence when assessing prospective sponsors that do not have an established commercial record, according to industry sources.
UK soccer’s Premier League shirt revenue projected to rise despite gambling ban

The UK Premier League’s front-of-shirt sponsorship revenue is projected to increase 1.7% to US$504.22 million (AU $701.83 million) in 2026-27 despite the competition’s ban on gambling brands occupying the asset according to GlobalData.
Can Brumbies buck Fiji Airways service withdrawal from Canberra?

Fiji Airways’ decision to end direct flights between Canberra and Nadi has raised questions about the remaining term of its ACT Brumbies sponsorship.
Perth Glory loses principal partner amid off-field problems

Perth Glory has lost principal partner La Vida Homes a season before the front-of-shirt deal was due to expire.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Major Partner
	Vehicle Partner
FM (Factory Mutual Insurance Company)

	Naming Rights
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Partner
	Official Coffee Partner
	Official Apparel Supplier
	Strategic Partner
	Partner
	Official Broadcast Partner
	Team Partner
	Partner
	Partner
	Major Sponsor
	Sponsor
	Government Partner
	Official Automotive Partner
	Premium Partner
	Premium Partner
	Premium Partner
	Presenting Partner
	Major Sponsor

Sponsorship information for:

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

Sponsorship News is a Prickly Pair Media Pty Ltd publication.

Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

Sponsorship restrictions make 43% of wagering deals’ value a poor bet – Gemba

Demons in the detail – sponsor exit puts due diligence in sector focus

UK soccer’s Premier League shirt revenue projected to rise despite gambling ban

Can Brumbies buck Fiji Airways service withdrawal from Canberra?

Perth Glory loses principal partner amid off-field problems

Recent sponsorship database changes

Sponsorship News Highlights - 4 May, 2025

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?