Latest Headlines | Australian Sport & Sponsorship News

WSL prepares to catch sponsorship wave as APAC surf events prosper

The World Surf League (WSL) is expanding its Asia-Pacific sponsorship ambitions after achieving a 7.1% increase in commercial revenue from its Australian events this year.
Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Australia’s sponsorship market has softened over the past two months with brands taking longer to make decisions according to Ryan Sanderson.
Swans crisis response puts leadership and values to the test – comms expert

The community expects leadership rather than perfection when sporting organisations face a crisis according to strategic communications expert Vanessa Liell.
Surfing Super League spots big market wave, ready to catch major brands ahead of 2028 launch

The new Surfing Super League (SSL) is pitching series-wide and team sponsorships.
TechnologyOne ends five-year sports sponsorship hiatus with new WNBL deal

TechnologyOne has returned to sports sponsorship after a five-year hiatus from new deals by announcing naming rights to the WNBL’s Townsville Tip Off.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Partner
	Official Broadcast Partner
	Team Partner
	Partner
	Partner
	Major Sponsor
	Sponsor
	Government Partner
	Official Automotive Partner
	Premium Partner
	Premium Partner
	Premium Partner
	Presenting Partner
	Major Sponsor
	Major Sponsor
Fitness Warehouse Commercial	fitness equipment partner
mycar Tyre & Auto
mycar Tyre & Auto
	Naming Rights
Your Nursing Agency (YNA)	Major Partner
	Naming Rights
	Major Partner
SABA / APG & Co Pty Limited	Premier Partner
McCormack Property Services Pty Ltd

	Corporate Partner
	Partner
Fridgy

	Foundation Partner

Sponsorship information for:

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Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

WSL prepares to catch sponsorship wave as APAC surf events prosper

Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Swans crisis response puts leadership and values to the test – comms expert

Surfing Super League spots big market wave, ready to catch major brands ahead of 2028 launch

TechnologyOne ends five-year sports sponsorship hiatus with new WNBL deal

Recent sponsorship database changes

Sponsorship News Highlights - 5 July, 2026

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?