Embedded customer segmentation is crucial to Marvel Stadium seven-day strategy – Gemba
Marvel Stadium has embedded a customer segmentation framework in pursuit of establishing itself as a year-round destination.
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More Telecom redials Sydney FC deal for coming season
Sydney FC has re-signed More Telecom for the 2026-27 A-League season.
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Club leaders targeted in Golf Australia, AICD governance classes
Golf Australia and the Australian Institute of Company Directors (AICD) have launched a national governance education program to improve leadership across the sport’s clubs.
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Leagues told to reward sponsor loyalty, not limit it
HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.
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MOVA says Essendon AFLW addition is smart move as Aussie launch expands
MOVA chose the Essendon Football Club for its first Australian sports sponsorship because of the club's national reach and commercial network, with national account manager, Peter Michael telling Sponsorship News that support for both the AFL and AFLW teams was planned from the beginning.
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Four major NSW venues to pour iconic Heinz sauce at fan food stalls
Heinz has signed a five-year agreement and becomes condiments partner to four major NSW stadiums – Accor, CommBank, McDonald Jones and WIN Stadium & Entertainment Centre.
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Youi adds new regions to NRL community sponsorship list
Youi has expanded its NRL sponsorship to extend the reach of its Community Scrum program to more regions across Victoria, NSW and Queensland.
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Long-time provider, sportsmed steps up to Port Adelaide sponsor roster
The Port Adelaide Football Club has formalised its relationship with sportsmed and named it healthcare provider.
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Morgans Financial upgrades to Patron of Rural Aid
Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.
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