Six of the best: Diageo in broad push at Spring Festival
Johnnie Walker will use its Melbourne Cup sponsorship to promote its full range of labels, as leveraging plans for the racing season hit the home straight.Read more
More latest news - page 1025
Content creation central to sponsorship leveraging: Medibank
Medibank's sponsorship and content marketing teams have embarked on a wide-ranging content creation strategy in order to activate its deals with the Melbourne Marathon and Tennis Australia.Read more
Gemba, Futures appointed by FFA on wide-ranging brief
Football Federation Australia has appointed sports and entertainment agency Gemba to comprehensively profile the code's fanbase, while Futures Sport will also work with the FFA on a range of matters.Read more
Perth International lands naming rights sponsor
The International Sports Promotion Society has extended its naming rights deal with the Perth International for a third year.Read more
Coopers maintains naming rights but won't return to A-League
Coopers Brewery has extended its naming rights deal with Adelaide's Hindmarsh Stadium until 2023 despite having four years left on its current deal.Read more
Mining giant in $1.2 million arts sponsorship
Black Swan State Theatre Company has chalked up over $1 million in corporate sponsorship for its 2015 season on the back of a renewed deal with principal partner Rio Tinto.Read more
Cowboys open up new asset with local partner
The NRL's North Queensland Cowboys has signed its first sponsor for the manufacturer's mark slot on its jersey, as NRL clubs and apparel partners build momentum for the recently-minted property.Read more
McDonald's signs Jets; Etihad, Ricoh and Woodstock sign major deals; and more
> Newcastle Jets replace Aurizon with McDonald's
> Etihad signs long-term Hall of Fame renewal
> NZ A-League, NRL sides win blue-chip sponsors
> Trade period provides add-ons for AFL partnersRead more
Apparel brand BLK takes fight to rivals in AFL arena
WRS Group brand BLK has renewed its association with the Western Bulldogs, while it is set to announce three further AFL deals, making it the code's dominant apparel partner.Read more
Bombers don the Antlers again
Antler Luggage has extended its long-running partnership with Essendon and signed a new deal with A-League side Melbourne Victory.Read more
