Big Bash maintains strategy as ROI soars
The Big Bash League will prioritise maximising ROI for existing partners rather than increasing the number of sponsors despite its strong year-on-year growth.Read more
More latest news - page 1032
ACA poaches Gemba head of strategy
Senior Gemba staffer Alistair Nicholson has been appointed chief executive of the Australian Cricketers' Association as the organisation looks to boost its commercial strategy.Read more
BresicWhitney partners with SSO, looks for more arts deals
Boutique real estate group BresicWhitney has partnered with the Sydney Symphony Orchestra's youth-oriented networking group, Vanguard.Read more
First national partnership for Real Insurance
Real Insurance has launched its first major foray into sponsorship as principal partner of Netball Australia's 2014-15 test series and will heavily activate the "flagship" deal.Read more
Norton to withdraw from motorsport sponsorship
Software brand Norton has elected not to renew its sponsorship with Nissan Motorsport, but Jack Daniels is expected to extend its tenure, according to team management.Read more
Australian Hockey breaks decade-long drought
Hockey Australia's national competition has lined up its first naming rights sponsor in over a decade.Read more
FFA embarks on "asset building" Asian trade campaign
Football Federation Australia head of commercial Luke Bould expects a new Asia-focussed 'football diplomacy' initiative will create new opportunities for both existing and potential sponsors.Read more
QBE partners with Roosters
QBE will replace Isuzu Utes as a major partner of the Sydney Roosters in a deal that gives the insurance brand a presence in three of the four competing football codes.Read more
ABL granted access to MLB intellectual property
The Australian Baseball League has struck a deal with Major League Baseball, giving the ABL access to marketing material and promotions from the world's most attended sports league.Read more
PGA Championship pursues car brand as Volkswagen departs
The PGA of Australia has retained the majority of its sponsors but is looking for naming rights and vehicle partners for the 2014 PGA Championship.Read more
