Hyundai drops Hopman Cup to go after football
Hyundai Australia will not renew its naming rights deal with the Hopman Cup tennis tournament in order to devote its long-term sponsorship spend to soccer.Read more
More latest news - page 1038
Swans, Crows extend landmark deals
AFL clubs are continuing to underline their ability to retain lucrative long-term deals, with the principal partners of the Adelaide Crows and Sydney Swans each signing extensions.Read more
Fitness chain extends Victory deal
Melbourne Victory's W-League side has renewed its front of jersey partnership with 24-hour gym brand Jetts Fitness.Read more
"Multi-million dollar" deal for re-branded franchise
The newly re-branded Melbourne United NBL side has signed a "massive" new deal with Community Training Initiatives, said by the club to be worth at least two million dollars annually.Read more
Durex signs AFL gun for new campaign
Veteran Sydney Swans player Ryan O'Keefe has signed on as an ambassador for condom maker Durex as part of a campaign to boost brand awareness of its products.Read more
CUB ties up Roosters deal until next decade
Carlton & United Breweries has renewed its deal with the Sydney Roosters and the Easts Group until 2021.Read more
Townsville ties up major deal with university
The Townsville Fire WNBL side has secured a long-term naming rights partner, while newly-formed NBL team Melbourne United has also bagged a new deal.Read more
Wildcats to cash in on record attendance, basketball's ascendancy
The NBL's highest membership and attendance metrics are driving strong growth for the Perth Wildcats, with the club set to sign a string of blue-chip partners.Read more
Sponsorship agencies take home APMA gongs
Graffiti Group, Gemba and OMD Australia took the honours for sponsorship activation at the 2014 Australian Promotional Marketing Association Star Awards night.Read more
Live Nation secures another partnership
One of New Zealand's largest telecommunications companies will use its new partnership with Live Nation to launch a complete re-brand of its business and loyalty program.Read more
