Great Wall Motors (GWM) has expanded its Australian sport sponsorship portfolio by signing a multi-year deal with the Sydney Thunder and Sixers Big Bash League men’s and Women’s teams.
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CMC Invest has renewed as Co-principal Partner with the St Kilda AFL club covering the men’s and women’s teams through to the end of 2028.
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Perth Glory has signed Perth-based firm Funky Monkey Bars as its Kids’ Zone sponsor for the 2025/26 A-Leagues season.
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Turner Freeman Lawyers will remain a Co-major Partner to Western Sydney Wanderers for a further three seasons.
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CourtSide Team has extended its Melbourne United deal for the NBL26 season.
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Woolworths has renewed its Cricket Australia (CA) partnership for three years and its head of community & sponsorships, Sarah De La Mare says the supermarket’s focus on children’s health was a clear priority behind the decision.
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Altos Tequila has signed with Tennis Australia (TA) in a first-time sponsorship of the Australian Open.
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Mega Rewards has expanded its sports sponsorship portfolio by signing with Adelaide United to have its branding on the front of the playing shirt for the 2025/26 A-League Men’s season.
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Speedo has extended its long-standing partnership with Commonwealth Games Australia (CGA) to the Glasgow 2026 edition.
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Wasserman’s women-focused division the Collective has released new global research highlighting major opportunities for sports rights holders and brands.
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