New deals for Port as AFL condemns sponsor comments
Port Adelaide Power has won a pair of new sponsors for its grassroots and coaching positions.Read more
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Sponsors on board with fitness expo
Brisbane Health and Fitness Expo has grown the size of its sponsorship roster by 50% and partnered with a host of new brands ahead of its launch.Read more
New ideas in digital sponsorship activation
Hear how some of Australia's largest sponsors and rights holders are maximising the value of their key sponsorships through new digital activations that better engage their fans and customers.Read more
Sponsorship up despite losses for Mardi Gras
The Sydney Gay and Lesbian Mardi Gras significantly increased its sponsorship revenue in 2014, according to its annual report.Read more
nib extends year-round strategy
Insurance brand nib has renewed its twin sleeve partnerships with Newcastle NRL and A-league teams, the Knights and Jets, to retain its year-round sponsorship exposure.Read more
Health brand goes local with AFL deal
Australian health food brand The Chia Co has signed its first major local partnership following an aggressive sponsorship strategy in the US earlier this year.Read more
Sponsorship deals pour in for "world class" Ricciardo
Formula 1 driver Daniel Ricciardo is close to signing a series of global ambassador sponsorships as he establishes himself as one of Australia's most marketable athletes.Read more
Corporate hospitality looks to arts for growth
Corporate hospitality in the arts is set to grow rapidly as companies look for alternative offerings to sport, according to leading hospitality provider Platinum Pass.Read more
Gilbert maintains monopoly through new deal
Gilbert has renewed its supply deal with the Melbourne Rebels Super Rugby outfit.Read more
Western Force hails success of unique jersey concept
The Western Force will consider extending its unique front of jersey strategy into the next Super Rugby season following the "fantastic success" of the initiative, according to the franchise's CEO.Read more
