Man City connection lands Etihad deal for Melbourne City
Melbourne City has completed its re-brand under new owner Manchester City, securing a five-year partnership with Etihad Airways.Read more
More latest news - page 1047
Sharks' long game pays dividends with bumper deal
The Cronulla Sharks NRL side has capped one of the most turbulent weeks in its history with a major victory, signing a sponsor for its long-vacant front of jersey position.Read more
Adelaide United lands major Asian deal
Adelaide United has become the latest club to capitalise on football's link with Asia, signing a multinational Chinese company as a major sponsor.Read more
PNG the next frontier in sponsorship for Australian brands
Papua New Guinea is being touted as the next emerging market for Australian sponsors after a rash of Australian brands and ambassadors have signed deals with the Papua New Guinea Games.Read more
World Cup a boon for Socceroos' naming rights hunt
Football Federation Australia is inching closer to securing a naming rights partner for the Socceroos as the World Cup continues to spur commercial interest in the code.Read more
Good things come in Three Threes for Kings
The Sydney Kings NBL franchise has locked in its naming rights partner on beefed-up terms and has re-signed 80% of its commercial partners from last season, including major sponsors St George Bank, Dyldam and Citibank.Read more
Brumbies keep Land Rover in the stable
Land Rover Australia has extended its sponsorship of the ACT Brumbies until the end of the 2015 season.Read more
ASADA to blame for Sharks sponsorship woes: NRL
The NRL's chief operating officer has attributed the inability of the Cronulla Sharks to attract a front of jersey sponsor on the ongoing ASADA saga.Read more
Soccer sponsors to reap rewards of World Cup: study
Football Federation Australia and its sponsors are set to benefit from the unprecedented interest in the current FIFA World Cup, with a study by Octagon revealing fans of the world game are more engaged by sponsors than in any other major sport.Read more
Surfing Australia nabs Subway for development series
Surfing Australia continues to ride a wave of commercial success, securing fast food giant Subway as the naming rights partner for its inaugural youth surfing series.Read more
