Sponsors could be doing more to use inexpensive digital activations to increase the value of their sponsorships and create a more coherent brand platform, says HBF events and sponsorship manager Alex Weir.Read more
Former AFL chief executive Andrew Demetriou has joined the board of directors of specialist sponsorship firm Bastion Group.Read more
Little Athletics Australia is offering a range of new opportunities to its sponsors after introducing live streaming of its major events.Read more
The Adelaide Festival is working on its sponsorship lineup for next year's event, with an announcement on its major sponsor expected soon.Read more
Diageo Australia will continue to expand its presence in the event and festival sponsorship space and will increasingly look for collaborative partnerships that can be catered to individual brands.Read more
The Canberra Raiders NRL club has re-signed its major jersey sponsor Huawei for a further season and has locked away most of its major sponsorship inventory for 2015.Read more
The Telethon Speech & Hearing Centre for Children is on the lookout for a new fundraising and sponsorship manager.Read more
Westpac Bank will step down as principal sponsor of the Melbourne City as the club secures a new major partner following its part acquisition by Manchester City.Read more
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V8 Supercar team, Erebus Motorsports sees crowdfunding as a valid source of commercial revenue for the team and last week announced it hoped to partner United States-based cryptocurrency Dogecoin in a deal that is totally crowdfunded.Read more
Southern Cross Austereo is adding to is sports and sponsorship team and is looking for a new sponsorship manager to join its sales team in Sydney.Read more
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