Digital the key to aligning brands: IAG
Online content works best in tandem with in-ground activations, according to IAG's chief of sponsorship, who has urged sponsors to invest in digital to open up new avenues for engagement with fans.Read more
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Commission of Audit leaves federal sports sponsorship up in the air
$24 million in federal government spending on sports sponsorship might be endangered, after the federal government's Commission of Audit recommended breaking up the Australian National Preventative Health Agency.Read more
Tahs in the red as sponsorship, ticketing falls
Sponsorship revenue fell in 2013 for the NSW Waratahs, although the body's commercial management says the poor performance was offset through a surge in global media value for its existing sponsors.Read more
Tigers go digital with new partnership
The Wests Tigers NRL club is set to ramp up its digital offering, after it secured online broadcaster XCast as both an apparel partner and producer of a new, 24-hour video channel.Read more
Westpac's rescue helicopter partnership a "terrific success"
Westpac's Lifesaver Helicopter Service started out as "virtually a charity donation" according to the company's head of sponsorship and events, but it has evolved into "terrific success" for the brand that delivers value on many levels.Read more
FFA lands sweet deal, hints at Socceroos partnership
The FFA has secured a major partnership with confectionery giant Mondelez, while the body's commercial chief says "multiple brands" are in play for the prestigious title sponsorship of the Socceroos.Read more
Canon signs on with Bingham Cup
The Bingham Cup rugby tournament has secured Canon Australia as a major partner, with the camera brand to provide both financial and in-kind support to the event.Read more
Netball goes local after end of national Honda deal
In another indication that Netball Australia's state affiliates will look to local sponsorships after the end of the national deal with Honda, Netball Victoria has secured a new partnership with the Essendon Hyundai car dealership.Read more
Fairfax Events signals expansion plans
Fairfax is looking to expand its events business in sectors such as parenting, travel, arts and B2B says Fairfax Events CEO Andrew McEvoy, who told this week's Sponsorship News conference the events market offered sponsors excellent activation opportunities.Read more
Digital platform to open new opportunities for AFL
Incoming AFL CEO Gillon McLachlan says new digital distribution platforms will be a key aspect of negotiations over the AFL's next broadcast deal.Read more
