A focus on renewing existing partners has grown the Australia Grand Prix sponsorship revenue by 25% over four years, making the 2014 event the largest ever, according to the event's commercial manager.Read more
Iconic Australian brand Fountain Sauces has become the coach partner of Parramatta Eels, completing the NRL club's sponsorship roster.Read more
Sydney-based Legion Cabs will activate its new partnership with the Bulldogs NRL club with a pair of golf carts kitted out in the livery of the taxi company.Read more
Resort operator Aquis has signed on as the major sponsor of football team Far North Queensland Heat FC with the goal of pushing for an A-League license.Read more
Toyota Australia has confirmed that sponsorship is to remain a core aspect of its corporate strategy, renewing its premier partnership with the AFL until 2016.Read more
On the cusp of their season kick-offs, the Melbourne Storm and Wests Tigers NRL teams have each secured increased backing from sponsors.Read more
Royal Canin, Telstra and Mitsubishi Electric have signed up as sponsors of the 2014 Better Homes and Gardens Live exhibition.Read more
Property developer Psaros Property Group and the West Coast Eagles AFL club have secured a two-year partnership.Read more
Melbourne Rebels naming rights partner RaboDirect will increase the focus on community initiatives through its sponsorship during this year's Super Rugby season.Read more
AFL club Carlton has finalised its apparel roster for the 2014 season, bringing in career advice website Acquire Learning as shorts sponsor and official learning partner.Read more
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