The V8 Utes have signed military vehicle brand Hawkei on a short-term deal for naming rights for the first round of the 2014 series.The V8 Supercar support series has secured the Thales-made brand to be the primary sponsor of the Utes event at the Clipsal 500 in Adelaide.Read more
The CEO of Keep Australia Beautiful has stood by his organisation's corporate partnership with Coke South Pacific, saying that rights holders can better effect change by entering into dialogue with controversial partners rather than "picketing their AGMs".Read more
The AFL has entered into an exclusive partnership with Accor, which has taken up the mantle of the code's official hotel partner ahead of the 2014 season kick-off.Read more
Super Rugby franchise the Western Force has partnered with yet another locally-based company, signing Perth watchmakers Haigh & Hastings as a sponsor for the 2014 season.Read more
Strong attendance and TV viewer numbers for the Big Bash Twenty20 league will drive new demand and increased pricing for sponsorship, says BBL manager Anthony Everard.Read more
The Australian National Preventative Health Agency (ANPHA) has explicitly targeted sponsorship in its draft report of alcohol marketing regulations.Read more
AFL clubs Geelong and North Melbourne are targeting an untapped sponsorship revenue stream as they seek an official internet streaming sponsor for their pre-season clash, with the package priced at $10,000.Read more
New South Wales' top-tier state football competition, the NSW National Premier League 1 (NPL1), has re-signed naming rights partner IGA ahead of the 2014 season.Read more
The NRL's financial results, released today, show it increased sponsorship revenue by 25% to $25.7 million, significantly boosting its contribution to the game's non-broadcasting income.Read more
Erebus Motosport's No 9 V8 vehicle will start the Supercars season with Beko livery as it looks for a long-term title rights sponsor.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.