Yamaha stays off-road with naming rights deal renewal
Motorcycle maker Yamaha Motor Australia has re-signed with the Australian Off-Road Championships (AORC), taking the naming rights deal for 2014 season.Read more
More latest news - page 1078
What makes a multi-million dollar sponsorship work
Hear how some of Australia's largest sponsors and rights holders have maximised the value of some of their key sponsorships.Read more
Sponsorship up for Broncos
The Brisbane Broncos NRL club has posted a 6% rise in annual revenue to $34.9 million, partly driven by a 3.3% rise in sponsorship income for the 2013 calendar year.Read more
Athletics Australia suits up with Adidas
Athletics Australia has secured a double coup, with Adidas becoming both major partner of the organisation and its official apparel and footwear supplier.Read more
Waratahs finalise sponsorship roster
Irish cider brand Magners has become the final piece in the NSW Waratahs' sponsorship apparel jigsaw ahead of the 2014 Super Rugby season.Read more
Tasmania's V8 fixture gets naming rights partner
The Tasmanian leg of the 2014 V8 Supercar season will be commercially known as the Tyrepower Tasmania 400, following a new partnership with Tyrepower.Read more
Western Force sponsor gamble bears fruit
Western Force's initiative to sell front of jersey sponsor properties on an individual basis rather than as a sponsorship package has paid off, with all starting jersey spots sold for the entire season.Read more
Australia Post announce new community partners
The AFL and Netball Australia are among the new national community partners announced as part of Australia Post's 'Our Neighbourhood' program.Read more
Front Row delves into sponsorship
Corporate hospitality group Front Row Events has announced the formation of a dedicated sponsorship business to be headed by former V8 Supercars director of commercial and marketing, John Dunlop.Read more
Marketing, sponsorship sectors booming: AMI CEO
The sponsorship industry will grow in 2014, buoyed by an increasingly confident outlook among major marketers the CEO of the Australian Marketing Institute has predicted.Read more
