HSBC has become the official banking partner of the Qantas Wallabies in a deal that will retain its brand association with rugby fans after the company ended its long-term partnership with the NSW Waratahs Super Rugby franchise earlier in the year.Read more
Financial services company, Pepper Group has become a major sponsor of the Western Sydney Wanderers A-League club and will receive branding on the team's sleeve for the next three years.Read more
Sports and entertainment agency, Octagon has appointed experienced advertising and marketing executive Andrew Clarke as the group account director to lead its Lion account, which includes brands such as XXXX Gold, Hahn Super Dry, Stella Artois, and Budweiser.Read more
Sky News has become a major sponsor of the Sydney Dance Company.Read more
Chinese electronics brand Huawei has become a sponsor of the Sydney Festival and will promote its range of mobile phones and tablets through the deal.Read more
The Perth Scorchers Big Bash League club is hoping a stronger social media program and new fan engagement initiatives will help it secure a new principle partner after its former partner, resources company Atlas, moved to a lower level of sponsorship.Read more
AFL clubs could make better use of their brand strength to increase revenues from non-sporting businesses, says Richard Haigh, director of brand valuation company, Brand Finance Australia.Read more
Telstra has signed a deal with Football Federation Australia (FFA) that will upgrade its customers tickets at no extra cost, give them access to pre-sale tickets to some Hyundai A-League matches and the chance to win 'money can't buy' match day experiences.Read more
The National Rugby League has appointed experienced corporate affairs executive Sandy Olsen as its new head of media and communications to replace John Brady who announced his departure from the NRL earlier this year.Read more
The Wests Tigers NRL club has lost its top back of jersey and sleeve sponsors despite the properties ranking highly in an end-of-season benchmarking report by research company Repucom.Read more
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