Electronics company Panasonic has become a major sponsor of the Biennale of Sydney and will leverage the sponsorship through a large scale video installation by renowned artist Eva Koch, that uses Panasonic's state-of-the-art PT-DZ21K projector.Read more
Korean tyre manufacturer Kumho Tyres has renewed its sponsorship of the Australian Rally Championship for three years.Read more
The University of New England will seek new sponsorship opportunities after exercising a clause in its sponsorship agreement with the Parramatta NRL club to end its deal early due to a conflict with a new Eels' sponsor.Read more
The Melbourne Renegades will go into the third edition of the Big Bash League Twenty20 tournament with a full roster of sponsors and 50% growth in its sponsorship portfolio.Read more
The Rydges hotel chain has made a return to motorsport sponsorship by becoming the naming rights sponsor of the Canberra round of the Australian Rally Championship.Read more
Gym franchise company, Goodlife Health Clubs has become a major sponsor of the Brisbane Roar A-League club, signing a deal that covers the men's, women's and youth squads.Read more
Central NSW winery, Mortimers Wines has become a major sponsor of Cricket ACT and will leverage its annual marquee event, the Prime Minister's Xl for the next three years.Read more
Cricket in Australia and England is suffering from a stale list of very established sponsors and needs to look to more exciting sectors with companies capable of communicating more positive messages about the sport, according to a new report from UK research company Sponsorship Today.Read more
The Queensland Reds Super Rugby franchise has struck a two-year deal with watch brand Ice-Watch.Read more
Golf Australia has appointed experienced sports and causes commercial administrator Kent Boorman as its new commercial director, replacing outgoing director, Jo De Jong.Read more
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