Toll Group has announced its first road safety sponsorship after its recent strategy shift that drove it to end its major long-term V8 Supercar sponsorship in favour of safety promotions.Read more
iiNet has become the principal partner of the Sydney Sixers Big Bash League team and is developing its leveraging plan.Read more
NRL sponsors were given a presentation on the league's new structure and strategic plan and were briefed on a range of digital and social media initiatives at the NRL's annual sponsors' conference in Cairns today.Read more
Apparel brand Puma has doubled the sales of Adelaide Crows apparel in its first year as the club's apparel partner.Read more
Hyundai has renewed its joint major sponsorship of the Carlton AFL club for another four years to bring its commercial relationship with the club to 22 years.Read more
Fujitsu General has replaced its long-term V8 Supercars sponsorship with a co-major deal with the Essendon AFL club.Read more
Tigerair has moved up to become a major sponsor of the Melbourne Storm NRL club after signing a four-match trial sponsorship deal with the club last season.Read more
Australian bullbar manufacturer, East Coast Bullbars has renewed its sponsorship of the Australian Rally Championship for two years and is working on plans to leverage the series with other major sponsors to get a greater reach from the deal.Read more
Apparel company World Rugby Specialists Group has announced the total transition of its KooGa Australia brand to BLK, which will include rebranding all of its sponsorships.Read more
The Australian Turf Club has entered a partnership with the Western Sydney Wanderers A-League club with the goal of lifting attendances and membership of both organisations.Read more
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