Virgin Australia's renewed sponsorship deal with the Gold Coast Suns is structured in a way that will allow the company flexibility to change key components of the sponsorship to fit its marketing goals.Read more
Apparel and footwear company, ASICS Oceania has increased its partnership with the Australian Rugby Union and is now an official partner of the Wallabies and the men's and women's sevens squads.Read more
The move by the wealthy Oatley family to challenge for the America's Cup will boost the profile of both the Robert Oatley Vineyards wine business and its Hamilton Island Resort.Read more
Tasmania's sponsorship of 2013 AFL premiers Hawthorn has generated a return of about $15 million for the state and has created 400 full-time equivalent jobs, according to Tasmanian premier Lara Giddings.Read more
The Central Coast Mariners A-League club has moved fast to replace Primo Group as its back-of-jersey sponsor following the food company's move to the Western Sydney Wanderers.Read more
Property developer, Hindmarsh Group has become the principal sponsor of the Canberra Theatre and will back the venue's vocational education and training program as part of a three-year deal.Read more