Sanofi Consumer Healthcare, which owns the Nature's Own brand, has upgraded its deal with the Brisbane Lions AFL club in a move that will give it naming rights to the club's overseas pre-season training this November.Read more
iiNet subsidary Internode will return as the presenting partner of the WOMADelaide festival next year to promote its upgraded Citylan network.Read more
Brisbane Airport Corporation will switch its sponsorship of the Brisbane Roar A-League club, transferring its logo from the men's sleeve property to the women's front-of-jersey for this year.Read more
Virgin Australia has signed a one-year deal with the Sydney Dance Company to become one of its major partners.Read more
Car rental company Europcar says the AFL is now too cluttered with competing brands to justify the required sponsorship spend and says there are better deals in the A-League and other sports.Read more
Tourism NT has announced a new back-of-jersey sponsorship with the Adelaide United A-League club that will leverage club fixtures and membership to promote the tourism and ecotourism in the Territory.Read more
M&C Saatchi Sport and Entertainment has appointed a new strategy director as it seeks to add depth to its commercial team.Read more
Sportingbet and Centrebet will not sign any new sponsorship deals this year as the brands' owner, listed UK wagering company, William Hill, considers consolidating its brands in Australia.Read more
Diageo's new head of marketing and innovation to replace the departing Matt Bruhn will have a critical role in determining whether to reinvigorate the company's sponsorships, after most of its brands reduced their direct spending in recent years.Read more
The Australian round of the World Rally Championship will feature a raft of new blue chip sponsors.Read more
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