Sony sponsorship shakeup won't affect Australia
Electronic company Sony says its decision to refocus its sponsorship strategy on the 2014 FIFA World Cup will not affect its Australian portfolio.Read more
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Athletics Australia seeks expressions of interest
Athletics Australia will outsource its sponsorship program to a consultancy after running it in-house over the past few years.Read more
Steadfast goes platinum on back of Roar jersey deal
The Brisbane Roar A-League club has revealed its second apparel deal in a week, with its back-of-jersey deal with national insurance broker Steadfast.Read more
WA theatre signs $660k deal
Western Australian indigenous theatre, Yirra Yaakin Theatre Company has signed a three-year deal with global oil and gas company Chevron worth $220,000 per annum.Read more
Jeep renewal spearheaded by TVC campaign
Fiat Chrysler brand Jeep has launched a new television campaign that promotes its renewed sponsorship deal with the Richmond Tigers AFL club.Read more
Brisbane Roar adds a second scoop with Pauls
The Brisbane Roar A-League club has expanded its relationship with Parmalat brand Pauls, which will add prominent branding on the team's jersey.Read more
NRMA re-signs with Broncos to retain Qld sponsorship presence
NRMA Insurances has re-signed with the Brisbane Broncos NRL club and says the ongoing deal is an important part of its Queensland market brand presence.Read more
FFA Cup to be independent property
Football Federation Australia's new FFA Cup will have its own stable of sponsors and broadcast partners ahead of its launch in 2014.Read more
NAB launches multicultural AFL Finals activation
National Australia Bank has launched a new activation with the AFL that will see the 2013 Grand Final broadcast in 10 languages via a channel known as "FootifyFM".Read more
MotoGP announces ambassador
The MotoGP has signed an international model to become the ambassador of the 2013 event in October.Read more
