Talisker brand boosted by golf
Diageo brand Talisker has renewed its naming right partnership with the Australian Masters golf tournament, which the company credits with helping build its brand profile in Australia.Read more
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Ford racing sponsorships future still undecided
Ford Motor Company says it's still in negotiation with V8 team Ford Performance Racing about the future of the arrangement, which expires at the end of this season.Read more
Carlton targets music lovers through AIR deal
Carlton United Breweries brand, Carlton Dry and the Australian Independent Recording Association (AIR) have agreed to a three-year naming rights deal to the Independent Music Awards and Charts.Read more
Emirates helps lift SSO to new heights
Sydney Symphony Orchestra has announced the renewal of Emirates at its 2014 season launch, and expects to lift its overall income by 6.5%.Read more
Bendigo Bank steps up to major role in Port Adelaide community program
Bendigo Bank has launched its Healthy Start Breakfast Club as part of its principal sponsorship of the Foodbank SA initiative 'Power to End Hunger Campaign', which is run in conjunction with the Port Adelaide Football club.Read more
Cricket NSW strengthens commercial team
Cricket NSW has appointed a sales and marketing veteran as general manager of the Sydney Sixers as the organisation looks to lift its sponsorship revenue through its two Big Bash franchises.Read more
Sydney FC targets 50% lift in sponsorship revenue with new signings
Sydney FC has confirmed a raft of second-tier sponsorship signings which will maintain the club's trajectory toward a 50% increase in sponsorship this season, according to the club's general manager of commercial Nick Barbato.Read more
Brisbane Lions make foray into gamification
The Brisbane Lions AFL club has launched a new online platform that gamifies the club's social media channels.Read more
Harvey Norman in talks about future with NRL
Harvey Norman will consider its future with the NRL after yesterday's announcement that the Indigenous All Star game held in the pre-season would be shelved in a favour of a week-long festival this year.Read more
Central Coast Stadium sponsorship for sale
Bluetongue Stadium on the Central Coast of NSW will put all of its sponsorship properties back to market after the company previously leasing and managing the venue, Central Coast Stadiums Limited, decided not to renew its lease.Read more
