General Motors brand Opel will honour its major sponsorship deals with the Sydney Roosters NRL and Melbourne Demons AFL clubs until the end of the season when they expire, according to Michelle Lang, head of marketing and public relations for Opel Australia.Read more
Lion beer brand, XXXX Gold has become the official beer partner of the Australian Masters Games to be held in Geelong in October.Read more
Airline Virgin Australia has appointed former marketing director of Nike Golf Europe, Sean Jenner, as its new marketing leader – strategic assets.Read more
General Motors brand Opel has concluded its sponsorship of the Sydney Roosters NRL club, which will now put its upper chest and lower back jersey sponsorship positions back to market.Read more
All Phones Arena has appointed a new sponsorship and partnership manager.Read more
Audi has extended its partnership with the Museum of Contemporary Art's ART BAR for another year.Read more
Sydney FC A-League club has announced the renewal of Webjet and Destination NSW in deals that will boost its sponsorship revenue by 25%.Read more
Surfing Australia has put together a unique digital film competition for one of its key sponsors.Read more
Australia's growing professional bull riding circuit is gaining traction with sponsors on the back of a concerted effort by the sport's governing body, Professional Bull Riders Australia to lift its social media profile, and the signing of a national broadcast deal with Foxtel.Read more
Fluid systems company Pirtek has announced the first of four marketing initiatives that will replace the its long-term sponsorship of the Parramatta Eels NRL club which concludes at the end of the year.Read more
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