Signature Sport Management, which manages cricketer Ashton Agar, is taking a conservative approach to his sponsorship, preferring to wait until the 19-year old consolidates his position in the Australian Cricket team before committing to sponsorship opportunities.Read more
As debutant Ashton Agar broke records with his innings at Trent Bridge, so too did Cricket Australia, breaking its own digital media records through the first two days of the first Ashes test.Read more
Swimmer James Magnussen's new deal with a global swimming gear company has lifted his sponsorship earnings above his London 2012 take, according his managers, The Sports Group.Read more
Athletic event The Stawell Gift has appointed a new agency to handle its commercial operations, including sponsorship procurement and retention, as negotiations with major sponsor Australia Post continue.Read more
Basketball Australia CEO Kristina Keneally says the sport's governing body's will focus on expanding the sponsorship revenue of women's basketball now that the demerger from the National Basketball League is complete.Read more
Repucom global head of digital Garth Farrar says tweets now have a tangible monetary value and the days of regarding them as a "value-add" are over.Read more
Major arts sector sponsorship increased by almost 9% in 2012, despite an overall reduction of $1.1 million in private giving, fundraising, and sponsorship in the sector, according to a 2013 Australian Major Performing Arts Group report.Read more
Suspension company Pedders will offer its Chrysler 300 SRT8 "course car" as a prize, worth $75,000, as a part of its leveraging program for the V8 Supercars Sydney 500 event.Read more
The Melbourne Storm NRL club is not commenting on its new deal with rebranded airline Tigerair Australia.Read more
Chinese sportswear company Peak Sports Products has signed with the WNBL basketball competition to become its official apparel partner for the next three years.Read more
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