Glory’s shorts sponsor list gets longer
The Perth Glory A-League team didn't have to look far for its second shorts sponsor, convincing a member of its corporate network to upgrade its sponsorship.Read more
The Perth Glory A-League team didn't have to look far for its second shorts sponsor, convincing a member of its corporate network to upgrade its sponsorship.Read more
Despite the controversy surrounding off-field incidents, the Essendon Bombers AFL club has recorded new highs in match-day attendance, television audience and membership.Read more
Tech and entrepreneurial events, Startup Weekend and the Create 32 Hackathon, have attracted big-name sponsors despite them being untested in the Australian market.Read more
Drapac Professional Cycling owner Michael Drapac says the team is closing in on backing from a multi-national sponsor after making the decision to upgrade its license to Professional Continental Status for the 2014 season.Read more
Cooper's Brewery has secured a five-year naming rights partnership of Hindmarsh Stadium, home of the Adelaide United A-League club, after a change in the venue's management allowed the alcohol brand to pitch despite Football Federation Australia's Australian National Preventive Health Agency agreement.Read more
ActewAGL will remain a big spender in Canberra's sponsorship market despite withdrawing from two major deals.Read more
Sunshine Coast Helicopter Rescue Service has secured a multi-million dollar deal to replace its departing naming rights partner, AGL.Read more
Health supplements company Swisse has expanded its AFL sponsorship with a new community-based program that seeks to improve the operations of local football clubs.Read more
Western Australia's p&n bank has renewed its partnership with the Perth Wildcats NBL club for another two seasons.Read more
WorkSafe and the Western Bulldogs AFL club are reporting strong television and social media reach for the safety regulator's leveraging campaign, "Not Sure, Ask".Read more