Melbourne Marathon scores new vehicle partner
BMW Group Australia has announced it will become the official vehicle partner for the Melbourne Marathon in 2013.Read more
More latest news - page 1127
Swimming desperate to rebuild reputation and repair budget
The Australian Swimmers Association, Swimming Australia, athlete managers and high-profile swimmers are all working furiously behind-the-scenes to build a plan to repair the image of swimming and rebuild the sport's budget following the decision by Energy Australia to sever its partnership with Swimming Australia last night.Read more
Retailer returns to sponsor OD tour
Supermarket Coles will be the presenting partner of UK boy band One Direction when it tours Australia later this year.Read more
Octagon promotes Fowler to replace Vercoe
Sports and entertainment marketing agency Octagon has announced that Wylie Fowler will replace Rob Vercoe as its general manager.Read more
Betfair takes carnival mantle from AAMI
Betting exchange Betfair has taken the naming rights to the Tasmanian Summer Carnival after 12-year incumbent sponsor AAMI relinquished the property.Read more
New broadcast deal increases Big Bash sponsors' reach
Cricket Australia says its new broadcast deal with the Nine Network and Channel Ten will increase the reach of its T20 Big Bash League sponsors, and increase the commercial opportunities for the teams in the competition.Read more
FFA takes digital rights back to market
Football Federation Australia has announced it will take its digital rights back to market after the departure of its major sponsor Optus.Read more
Bowls Australia beefs up commercial team
Bowls Australia has appointed a new general manager of commercial operations to help lift the organisation's sponsorship and revenue generation activity.Read more
Optus pulls back from sponsorship
Optus will redeploy its sponsorship budget into customer service, upgrading its retail stores and improving its online presence, says the company's head of brand Nathan Rosenberg.Read more
Research shows company boards don't understand sponsorship value
Australian company directors are asking the wrong questions of their marketers and share many misconceptions about sponsorship, according to a new study from the Australian Marketing Institute.Read more
