More latest news - page 1129

Ford will continue to sponsor

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."Read more

V8s getting expensive: Pirtek

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?