Honda sponsorship strategy to focus on arts, women
Honda Australia has refocused its sponsorship strategy more towards art events and women in a move the company hopes will generate direct sales leads.Read more
More latest news - page 1136
Samsung launches new rugby initiative
Samsung has launched a nationwide program targeting junior rugby in Australia as part of its sponsorship of the Australian Rugby Union and Super Rugby competition.Read more
Australian tournaments to benefit from Scott's historic win
The PGA of Australia says Adam Scott's victory in the US Masters this morning will flow into increased sponsorship, attendance and revenue from its local major tournaments.Read more
Casino backs second Adelaide club
The Adelaide Casino has expanded its involvement with local AFL clubs, signing a one-year deal with Port Adelaide Football Club as a premier partner.Read more
Opera House sails into million-dollar deal with Samsung
The Sydney Opera House has signed its second multi-million dollar sponsorship deal after securing Etihad Airways earlier this year.Read more
Giants deliver Manuka Oval to StarTrack
Delivery company StarTrack will become the naming rights partner to Manuka Oval for the next two years, after doing a deal with the Greater Western Sydney Giants AFL club.Read more
V8s announce wholly-owned streaming service
The V8 Supercars is to launch its own live-streaming service, V8SuperView.Read more
Scott links with Japanese apparel brand
Japanese fashion retailer Uniqlo has signed Australian professional golfer Adam Scott as a brand ambassador on a multi-year deal.Read more
Informative Lunch Series presented by Sponsorship News
Sports sponsorship professional David Fleming will speak on his experience working the 2013 Superbowl on Tuesday the 23rd of April in Sydney.Read more
Festivals now a major sponsorship category
The music festival market in Australia has grown so rapidly over the past few years that it now rivals sport budgets for some sponsors, according to The Sound Campaign founding partner Jason Fielding.Read more
