The Tom Waterhouse organisation has no long-term contract with Channel Nine, and the future of the partnership will depend on the NRL finalising a gambling partner deal, according to Nine's director of commercial and regulatory affairs Scott Briggs.Read more
The AFL increased its sponsorship revenue by $9 million in 2012 by strategically renegotiating its partners while finalising its broadcast deal, as well as splitting its sponsorship assets to create new properties, according to the organisation's general manager of commercial operations, Darren Birch.Read more
Sponsorship Australasia has restructured its board and will roll out a new website next month.Read more
ANZ bank has increased its commitment to netball by becoming the naming rights sponsor of Netball Australia's NetSetGO! program.Read more
The NRL has scotched claims that it had a five-year $15 million deal with bookmaker Tom Waterhouse, with the league's general manager of strategy Shane Mattiske confirming the code was still in discussion with a number of gambling companies about exclusive deals.Read more
The major winter codes of Australian sport are expected to generate $646.6 million in revenue this year, according to analysts at IBISWorld.Read more
The Brisbane Lions AFL club has renewed McDonald's as its official junior partner for the next three-years.Read more
The Western Sydney Wanderers A-League team has offered huge value for sponsors that backed the franchise early, and the club is now working hard to ensure that incidences of fan violence don't hamper its sponsorship value.Read more
Energy company, Origin, a major sponsor of the AFL, has backed an innovative initiative with the organisation aimed at boosting membership to clubs in the league.Read more
Fiat-Chrysler brand Jeep has rolled out a new leveraging campaign based around its co-major sponsorship of the Richmond Tigers AFL club, and using club captain Trent Cotchin.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.