Cycling's relationship with its commercial partners hasn't been tarnished by global doping scandals and the sport is continuing to grow its roster of sponsors, according to Cycling Australia's commercial director, Michael Edgley.Read more
Cycling Australia has appointed former senior News Ltd marketing executive Ben Godkin as head of marketing and communications, with a clear brief to improve the sport's relationship with its top sponsors.Read more
Swimming Australia's management of its sponsorships has been strongly criticised in a new independent review of the reasons for the relatively poor performance of the swim team at the 2012 London Games.Read more
Hydraulics company and long-term sponsorship player Pirtek will review a variety of sponsorship opportunities across all sports after parting ways with the Parramatta Eels NRL club, and the company says the A-League is a possible choice.Read more
Check out our opinion site, Sponsorship Soapbox, now with brand new content for 2013 (including a pugnacious item on the ACC situation). It's free to register and a great place to exchange ideas about the industry.Read more
Australian publically-listed dental service, 1300SMILES will spend more than one million dollars during its five-year tenure as the new naming rights partner to the former Dairy Farmers Stadium in Townsville.Read more
German sportswear group Puma will continue its sponsorship operations in Australia until at least 2014 despite the global group downsizing some of its operations in the face of declining profits.Read more
The Australian Crime Commission report has cost the Cronulla Sharks NRL club between $1 and $2 million in sponsorship opportunities, according to the club's general manager for marketing and communications Patrick Woods.Read more