Essendon profit boosted by sponsorship
A lift in sponsorship revenue was a key factor in the Essendon Bombers AFL club delivering an operating profit of $12,345,536 for the financial year ending October 31st, says CEO Ian Robson.Read more
A lift in sponsorship revenue was a key factor in the Essendon Bombers AFL club delivering an operating profit of $12,345,536 for the financial year ending October 31st, says CEO Ian Robson.Read more
Audi Australia is in the market to sign a high-profile golf ambassador to add to its stable of sporting and cultural identities representing the brand.Read more
ANZ Bank has extended its sponsorship profile in Asia, becoming an official sponsor of the Shanghai Rolex Masters for the next five-years.Read more
The Melbourne Stars T20 Big Bash team says its big name cricket stars, plus strong attendances last season were the key factors helping it fill its sponsor roster for the 2012/13 season.Read more
The St George Illawarra Dragons NRL club has signed its fourth apparel deal in the off-season, partnering with a major wine brand on a three-year deal.Read more
The Penrith Panthers NRL club has signed a new sleeve partner to take over from Groupon company Cudo.Read more
To maximise the value of their grassroots sponsorships, sponsors have to commit for the long haul, according to Gemba's new Active Sports Participation study.Read more
Thoroughbred sales company Magic Millions has signed a major partnership with Betfair for 2013, beginning with the Gold Coast Yearling Sale in January.Read more
The Brisbane Broncos NRL club has signed a platinum sponsor to partner with its new race day at Eagle Farm this Saturday.Read more
Software solutions provider Micromine will sponsor Curtin University's International Summer School, which will invite 30 global delegates for an educational tour around Western Australia.Read more