Diageo brings unknown brand to the Australian Masters
Global beverage group Diageo will use the IMG-owned event, the Australian Masters golf tournament, to boost the profile of one of its lesser-known single-malt whiskeys.Read more
Global beverage group Diageo will use the IMG-owned event, the Australian Masters golf tournament, to boost the profile of one of its lesser-known single-malt whiskeys.Read more
Beverage company Schweppes will partner with the new Fling Bar at Flemington for this year's Melbourne Cup Carnival.Read more
Eyewear retailer OPSM has signed a five-year partnership with Cricket Australia as official eye care partner.Read more
The NRL will, after the 2014 season, formally review the number of teams in the competition with a view to expansion, according to the Australian Rugby League Commission's new five-year strategy, released today.Read more
The Gold Coast SUNS AFL club has announced a new apparel partner to replace Reebok for the next three years.Read more
TCL Electronics Australia has announced an extension with the Victorian Racing Club that will take their partnership to its eighth successive year.Read more
Sponsorship will continue to be a key component of Harvey Norman's marketing mix despite the retailer's decision to conclude its relationship with the NRL's State of Origin series.Read more
Vehicle sales website carsguide.com.au has announced it will become an official sponsor of the Australian Baseball League for one year.Read more
The Australian Baseball League has hosed down speculation of a proposed deal to bring the Los Angeles Dodgers and the Arizona Diamondbacks Major League Baseball teams to Australia to play three matches in Sydney in 2014.Read more
Athletics Australia has announced a broadcast deal with the Nine Network and Fox Sports that will see the Australian Athletics Tour return to television in 2013.Read more