Compression garment company SKINS will drop its million dollar cycling sponsorship program if the sport does not move quickly to clean up its image following the Lance Armstrong doping scandal.Read more
When a brand has invested time and money in a high profile brand ambassador, it should give them some support if they face a personal crisis, according to Ultimate Fighting Championship vice president Mike Mossholder.Read more
The Australian Ballet has won two awards in the Sponsorship Australasia Awards for 2012, including the Geldard Award for the best overall sponsor partnership.Read more
Branded content is a cost effective way to leverage sponsorships and reach a large audience, says Ensemble Branded Entertainment general manager Melbourne Jamie Gilbert-Smith.Read more
Internet company iiNet has become a founding partner of the new Perth sport and entertainment venue, Perth Arena and will leverage the sponsorship through a range of initiatives aimed at enhancing the customer experience at the venue.Read more
The international cycling community has to use the negative publicity surrounding the sport as an opportunity for positive change, says Team GreenEdge director Andrew Ryan.Read more
The Melbourne Storm NRL club is generating record revenue and its audience and supporter metrics are up across the board, says CEO Ron Gauci.Read more
Chemical company Orica has reaffirmed its support of Australian cycling and Team Orica-GreenEdge after former Olympian and GreenEdge sports director Matt White admitted to using performance enhancing drugs during his racing career.Read more
Hyundai Motor Company Australia has returned as the major sponsor of the Hopman Cup tennis tournament as the event moves to a new stadium.Read more
The Penrith Panthers NRL club has shored up a major apparel partner for the 2013 season.Read more
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